Rolls Royce India opens their fourth showroom in Ahmedabad
Luxury car makers Rolls Royce have inaugurated their fourth showroom in India at the country’s fifth largest city, Ahmedabad. Being the first showroom in Gujarat, since the British brand re-entered in India in 2005, this new showroom will cater to the rising demand of ultra luxury cars in the west or India.
With the opening of this new showroom in Ahmedabad and the one to be opened in Chandigarh in October this year, the company will have a total of five dealerships in India which makes it the highest number of dealerships in any Asian country. Other Rolls Royce showrooms are in Mumbai, New Delhi and Hyderabad.
Strategically located at Thaltej Crossroad, a major thoroughfare near the city, the Rolls-Royce Motor Cars Ahmedabad showroom has a floor space of 2,637 sq.ft, displaying two Rolls-Royce cars. The facility is configured to help customers personalise their Rolls-Royce cars with a unique customer Bespoke lounge. A Rolls-Royce owner, for example, can choose from 44,000 exterior colours and an almost infinite number of wood, leather and interior combinations.
During the opening ceremony of the showroom, Herfried Hasenoehrl, General Manager, Emerging Markets Asia said: “We are delighted to be able to expand in India, a market which represents excellent long-term business potential. Along with Mumbai, New Delhi, Hyderabad and Chandigarh, Ahmedabad is another milestone in our strategy of gradual, sustainable business growth. This new home of Rolls-Royce in Gujarat will be managed by one of the country’s most experienced luxury automotive retailers, Navnit Motors, which opened our first dealership in Mumbai during 2005, after a long absence from the Indian market. The history of our cars in India has produced highly bespoke Rolls-Royces like ‘The Star of India’, and so we continue this service today.”
Sharad Kachalia, Director of Sales and Marketing, Rolls-Royce Motor Cars Ahmedabad and Mumbai said: “We aim to deliver the most beautiful, hand-built motor cars to our customers in Gujarat. With this new showroom, customers will be able to talk to our brand experts and order the latest Rolls-Royce models like Wraith. I am very pleased to be able to continue supporting the brand in India, which has a long heritage in this market.”
Rolls-Royce in India: The history of Rolls-Royce motor cars in India has been an integral part of the country’s automotive development since the early 1900s. Rolls-Royce Motor Cars owes much to India. The sub-continent has been the ultimate destination of many of the early cars, including the 40/50hp Silver Ghosts and Phantoms built during the first half of the twentieth century. Around 1,000 Rolls Royce cars were imported from 1907 to independence in 1947, and many of these still survive in the country, a testimony to their success in that era. A combination of cutting edge suspension, chassis and brake technology ensures a Rolls-Royce remains poised when faced with India’s most challenging road conditions. This perfect balance of ride comfort, power in abundance and sumptuous luxury epitomises the attributes that endeared the Maharajas to the legendary models of the pre-war era. Today, the commercial ‘Maharajas’ are Rolls-Royce’s prime customers.
The Rolls-Royce Motor Cars product range and India pricing as of August 2013:
Phantom: Launched January 2003: Price from 6.5 Crore
Phantom Extended Wheelbase: Launched March 2005: Price from 7.6 Crore
Phantom Drophead Coupé: Launched January 2007: Price from 7.62 Crore
Phantom Coupé: Launched March 2008: Price from 7.05 Crore
Ghost: Launched September 2009: Price from 4.30 Crore
Ghost Extended Wheelbase: Launched July 2011: Price from 4.90 Crore
Wraith: Unveiled March 2013: Price from 4.60 Crore