Rolls Royce organizes drive experience in Siberia, unveils Phantom Series 2 in Hong Kong and sponsors Hearst castle preservation foundation benefit weekend
In a bid to help restore the 25,000 artifacts of the Hearst Castle, Rolls Royce sponsored the benefit weekend which was held from the 5th…
Apart from this event, Rolls Royce unveiled the Phantom Series 2 in Hong Kong thereby introducing this model to the Asia- Pacific region. Enhanced with contemporary and timeless design along with next generation technologies and superior drive- train, engine and connectivity, the Phantom Series 2 provides a comfortable ride for those who take off in this vehicle.
Rolls Royce has a very large network in Russia and with the aim of further expanding its influence in the region, the company has arranged for a drive experience beyond the realms of the Ural Mountains. This adventurous event has been arranged following an inquiry from Tyumen Oblast in Siberia.
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ROLLS-ROYCE MOTOR CARS SPONSORS HEARST CASTLE PRESERVATION FOUNDATION BENEFIT WEEKEND
Rolls-Royce offers VIP guests an opportunity to experience the new Ghost models
In honor of the Hearst Castle Preservation Foundation’s mission to preserve and restore the Hearst Castle and its more than 25,000 artifacts to their former glory, Rolls-Royce Motor Cars is sponsoring the foundation’s gala benefit weekend, being held at the iconic Castle from October 5-7, 2012.
Select VIP guests of the Hearst Castle Preservation Foundation fundraiser weekend will be offered an opportunity to be driven in Rolls-Royce Ghost models. A private preview of the ultimate 2013 luxury car will also be held at the historical estate’s Senator’s House on Saturday afternoon.
Every Rolls-Royce is hand-built at the home of Rolls-Royce in West Sussex, England on the Goodwood estate. It takes 60 pairs of hands to design, craft and construct a Rolls-Royce to the exact specifications of each customer. The innovative Phantom Series II, now in showrooms, features several technological upgrades intended to improve the timeless appeal, performance and efficiency of the car.
Designed and built by Julia Morgan for William Randolph Hearst in the first half of the 20th century, Hearst Castle is a masterpiece of architectural pastiche reflecting the European styles its owner most admired. Hearst Castle was donated to the State of California in 1957 by a deed of gift from the Hearst Family, held in trust for the people of California as part of the State Parks System. The Castle’s spectacular grounds and views make it one of the country’s most beautiful destinations, and also the leading attraction and source of revenue for all of California’s treasured State Parks. Throughout the twenties and thirties, Hollywood and political elites were frequent guests including Charlie Chaplin, Cary Grant, Joan Crawford, Sir Winston Churchill, Aldous Huxley, Charles Lindbergh, Amelia Earhart, George Bernard Shaw, The Marx Brothers, Greta Garbo, Norma Shearer, Buster Keaton, Jimmy Stewart and Calvin Coolidge.
Each year the Hearst Castle Preservation Foundation hosts a gala weekend at San Simeon’s Hearst Castle to raise funds to preserve and restore the Hearst Castle’s 25,000 artifacts. This jewel of the California coastline sits regally atop the Coastal Highway entrance, whose path along Big Sur and the Santa Lucia Range up to Monterey is especially breathtaking in the autumn climate. www.hearstcastlepreservation.com
ROLLS-ROYCE PHANTOM SERIES II DEBUTS IN HONG KONG
Rolls-Royce Motor Cars proudly presents Phantom Series II in Hong Kong for the first time, with Rolls-Royce Motor Cars Hong Kong securing the first production Phantom Series II Coupé in the Asia-Pacific region.
Phantom Series II is the latest evolution of the pinnacle, super luxury car since Phantom was launched in 2003 and established itself as the benchmark for the segment. Today, Rolls-Royce Motor Cars continues to embrace the finest principles of its founding father, Sir Henry Royce who famously urged employees, “to take the best that exists and make it better”.
For 2012, the pinnacle Phantom family has been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car’s drive-train, ease-of-use and connectivity.
“We are delighted to present Phantom Series II in Hong Kong for the first time.” said Paul Harris, Asia-Pacific Regional Director, Rolls-Royce Motor Cars. “Phantom sparked the Rolls-Royce renaissance in 2003, establishing itself as the benchmark for automotive luxury and refinement. Our discerning customer base in Hong Kong has long embraced Phantom as the perfect conveyance in which to do business or relax in imperious luxury.” He continued, “Order books for Phantom Series II are looking strong across the region and the Hong Kong market continues to prove its appetite for super-luxury products.”
In late 2006, Hong Kong was the destination for the single largest order of bespoke Phantoms, when 14 cars were delivered to The Peninsula Hong Kong.
Dan Balmer, Rolls-Royce Motor Cars, General Manager Asia-Pacific, added, “A Rolls-Royce Phantom is a blank canvas from which our customers commission their highly Bespoke motor cars to reflect their tastes, lifestyles and even businesses. As with all Rolls-Royce dealerships, Rolls-Royce Motor Cars Hong Kong adhere to the strictest customer care standards that the company demands to ensure a peerless purchasing and aftersales experience. These state-of-the art facilities complement this, creating an effortless ownership experience.”
Mr. Samuel Sun, General Manager, Rolls-Royce Motor Cars Hong Kong, said, “There has always been healthy demand for Phantom family cars in Hong Kong. For highly successful Hong Kong clients, Phantom has been the super luxury car of choice. These clients are connoisseurs with discerning tastes who enjoy the process of commissioning highly bespoke, limited edition Rolls-Royce motor cars. The interest and demand we have had for these extraordinary cars is testament to the regard the marque is held in by the Hong Kong business community.”
He added, “The cars we have with us today feature special bespoke commissioning such as a gold-plated Spirit of Ecstasy on Phantom Series II Extended Wheelbase, and Palladium – a bespoke paint – on Phantom Series II Coupé. This is also the first time we are showcasing both Phantom Series II and Ghost family cars together, signalling a strong demand for both models in the Hong Kong market.”
LED headlights as standard
Phantom’s striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath.
Rolls-Royce now offers fully-LED headlamps as standard for Phantom Series II. As well as delivering a characteristic whiter light, augmenting safety and reducing the likelihood of driver tiredness, these allow for the introduction of new technologies that better control lighting.
Curve light functionality, for example, uses electronically-controlled reflectors to focus headlamp beams in the direction of travel, providing greater illumination of the road ahead when cornering. Adaptive headlamps change the cone of light projected onto a road – effortlessly of course – in response to different driving speeds.
Effortless as standard
Every part of the Phantom experience should be effortless, so new driver assistance technologies and a modern user interface with re-designed multi-media controller, have been designed for Phantom Series II.
The new satellite navigation system has been fully updated. Information, maps and video content is presented on Phantom Series II’s larger 8.8-inch control centre display, a feature underlined by eight programmable bookmarks presenting access to key functions at a driver’s fingertips.
Front, rear and top-view camera systems further augment ease of manoeuvring. When reverse parking, for example, rear path prediction automatically deploys on the screen.
The word ‘waftability’ has long been part of the Rolls-Royce lexicon, with models past and present famed for their magic carpet ride. Phantom Series II reinforces the company’s reputation for both.
A new 8-speed automatic gearbox and rear differential enhance already exemplary driving dynamics perfectly complementing the V12 direct injection engine. Fuel consumption improves by 10 percent on the combined cycle and, as a result, CO2 emissions fall from 388 to 347 g/km.
Phantom Series II is considered the ultimate automotive canvas for the Rolls-Royce bespoke programme. A selection of 44,000 external paint hues, limitless wood veneer options, leather styles and colours are available – allowing for personalisation that is practically endless. A team of bespoke designers, along with talented craftsmen and women, produce cars that are ‘built to order’ by Hong Kong customers. Ninety percent of all Rolls-Royce Phantom cars that come to the Asia-Pacific region are bespoke.
Rolls-Royce Phantom Series I was launched on 1 January 2003, following a five-year development phase, under new ownership of BMW Group. In addition to bringing a flagship Rolls-Royce to life, the company also built its state-of-the-art headquarters and production site on the historic Goodwood estate, in the heart of the English countryside. This unprecedented achievement was all the more impressive for a brand that shouldered a weight of expectation that came with the famous Rolls-Royce name and Spirit of Ecstasy as its mascot of excellence.
In 2005, Rolls-Royce launched Phantom Extended Wheelbase to join Phantom Saloon. This was followed by the presentation of unforgettable open-top motoring courtesy of Phantom Drophead Coupé in 2007 and the ultimate grand tourer – Phantom Coupé – which debuted in 2008. The Phantom family was joined by the award-winning, less formal Ghost family featuring Ghost and Ghost Extended Wheelbase.
Phantom’s iconic appeal and position as a luxury good without equal has seen its sales increase through the years, along with Ghost. In 2011, Rolls-Royce delivered 3,538 cars to customers worldwide, up 31 percent on the previous year’s total of 2,711. This represented the highest annual sales in the 108-year history of Rolls-Royce, the previous best being 3,347 cars sold in 1978. Sales growth was reported across all regions with Bespoke content at highest-ever levels, reaffirming the brand’s position at the pinnacle of the ultra luxury segment.
To coincide with the Geneva premiere in March 2012, Rolls-Royce relaunched www.rolls-roycemotorcars.com, a website that reflects the effortless simplicity delivered by Phantom Series II. Significantly updated, the online Home of Rolls-Royce Motor Cars seamlessly incorporates Phantom Series II and Ghost configurators and has been optimised with latest HTML 5 technology to work with any device upon which it is viewed.
SPIRIT OF ECSTASY GRACES SIBERIA
Rolls-Royce Motor Cars has arranged the first-ever drive experience for prospects beyond the Ural Mountains, following an enquiry from the Tyumen Oblast in Siberia. A Rolls-Royce Ghost was presented in Tyumen in cooperation with the leading regional business community.
“The importance of Russia for our business development is growing further. The interest from Siberia in our motor cars underpins the universal appeal of arguably the ultimate symbol for success”, commented James Crichton, Regional Director Rolls-Royce Motor Cars for Europe and South Africa.
Tatiana Fitzgerald, Managing Director of Rolls-Royce Motor Cars Moscow, said: “Siberia still has this very special connotation of myth, eternity and human endeavor which fits the Rolls-Royce brand perfectly. We were more than pleased to support this drive event as a first of more regional drive events to come.”
Tyumen is historic ground; in 1586 Russian pioneers founded the first Russian settlement in Siberia, around 1,700km (1,100 miles) southeast of Moscow. Since then, located at the crossing of important trade routes, Tyumen has become one of the business hubs in Siberia. With a population of nearly 600,000 people it is the center of the Tyumen Oblast.
Russia is the number one market for Rolls-Royce Motor Cars in Continental Europe. Sales show healthy growth based on sustained demand for Phantom and the additional momentum of Ghost Extended Wheelbase which was launched in Russia in March.
The award-winning Ghost has seen exceptional feedback since its debut, the latest being the “Best Luxury Car” award at the Moscow International Motor Show 2012. Designed as a more informal Rolls-Royce, it has introduced a new generation of customers to the marque. Ghost Extended Wheelbase simply takes the principle even further. Customers who require slightly more rear-cabin space to travel in uncompromising comfort are able to do so whilst still enjoying the peerless Ghost driving experience; in essence it is the perfect car for all occasions.
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