Rolls Royce opens first ever showroom in Latin America and one in London as well

Expanding its reach in global markets, Rolls Royce has opened its first showroom in Latin America at Sao Paolo, Brazil. The showroom is spread over…

Expanding its reach in global markets, Rolls Royce has opened its first showroom in Latin America at Sao Paolo, Brazil. The showroom is spread over 500 sq meters and is designed to provide clientele with a relaxed atmosphere when they come in to purchase the car of their choice.

Glass and wood has been used effectively to maximize usage of natural light. Leather, veneer, carpet samples and bespoke utilities peculiar to Rolls Royce vehicles are also on display in the Customer Lounge space. The opening was followed by a cocktail party which included drinks and music and was attended by a number of VIP’s.

Apart from the Brazil inauguration, the brand also opened its refurbished Berkeley Square showroom in London. This showroom is one of the best dealerships of this company. During the vent, the Phantom Coupe Aviator was showcased and there were a very select few who could take in the beauty of this awesome vehicle. Aluminum transmission tunnel, mahogany veneer and an aviation grade clock are the highlights of this vehicle. There will be only 35 units of this model which will be manufactured and the bespoke options one can choose from are varied.

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The first Rolls-Royce showroom in Latin America has opened in the Brazilian city of São Paulo, located in the Av. Cidade Jardim. The Via Italia Group, headquartered in São Paulo, is Rolls-Royce Motor Cars’ appointed dealer in Brazil.

The new 500 square metre showroom has been designed to provide discerning clientele with a relaxing atmosphere in which to commission their motor car. The use of glass and space has been carefully considered to provide optimum natural light. The Customer Lounge, which features bespoke-designed furniture and cabinets, includes leather, wood, surface finish and carpet samples from the Home of Rolls-Royce at Goodwood, England and examples of the Company’s renowned Bespoke programme. All Phantom and Ghost family models will be available for customer order.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, said, “I am delighted to announce the opening of our first showroom in Latin America, and particularly in this modern and luxurious city. The region has seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products”. He continued, “Rolls-Royce continues to expand its business in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil.”

The occasion was marked by a cocktail party attended by customers and local VIPs, hosted by Carlos Ferreirinha, the leading Brazilian expert in luxury. The evening’s entertainment was provided by Tony Gordon, considered to be one of the biggest names in Brazilian soul music.

Rolls-Royce Motor Cars launched the Company’s newly refurbished London showroom in Berkeley Square yesterday evening. The exclusive event, attended by customers and VIPs, was hosted by Torsten Müller-Ötvös, Chief Executive.

Rolls-Royce Motor Cars London is one of the Company’s most successful dealerships, having maintained its place in the top five global dealer ranking since the launch of Phantom in 2003. The location of the showroom in Berkeley Square is also steeped in Rolls-Royce heritage – Charles Stewart Rolls was born on Hill Street just to the West and he opened his first dealership on Conduit Street, two minute’s walk to the East.

During the launch evening, Phantom Coupé Aviator was unveiled – the first time the car has been seen in public in the UK. Hand-built at the Home of Rolls-Royce in Goodwood, using the finest materials and traditional skills, the car is underpinned by the very best engineering and latest technology. It hints strongly at the Company’s past, but is also a Rolls-Royce Phantom that takes its place firmly in the 21st century. Inspired by Charles Stewart Rolls and the legend of the Schneider Trophy-winning Supermarine S6B (powered by a Rolls-Royce R Type engine) of the early 1930s, the car includes an aluminium transmission tunnel, mahogany veneer and Thommen a aviation grade clock. Just 35 examples of Phantom Coupé Aviator will be produced and the suite of exclusive design concepts, colour combinations and new materials will undoubtedly surprise and delight their owners.

Speaking at the event, Torsten Müller-Ötvös said, “I am delighted to host this special event to mark the launch of the new Rolls-Royce Motor Cars London showroom.” He continued, “This significant investment underlines our commitment to one of our leading dealerships and to our home market.”