Royal Enfield opens new concept store in London (Video)
Royal Enfield inaugurated their first concept store in Poyser street, London, last month. The directly owned shop of Royal Enfield defines what the company wishes to be about; catering to fans and passionate bikers with an array of RE accessories and merchandise. Store launch event was jazzed up by legends in biking community like Laura Hastings and Johnny Brittain.
Products bearing Royal Enfield signature include helmet, T-shirt, riding jacket, shoes, boots, etc. and not just those, even RE bikes are put for show there. One of the store’s walls contains a most conspicuous parts of Continental GT bike arranged in exploded view pattern.
The store launch event was also a celebration for 50th anniversary recreation of Top-to-Tip challenge conducted for biking enthusiasts on May 10-11 2014 on the new Continental GT.
The challenge was completed in 24 hours. But original ride was done in olden Continental GT in 1964, between John o Groats and Lands End (United Kingdom) in just 22 hours and 20 minutes.
“It’s been a dream of ours to have a store like this and to display our bikes in a really nice manner; this is actually the second of this style of store that we have anywhere in the world”, said Siddhartha Lal, CEO of Royal Enfield.
Royal Enfield Brand Stores are also open for us in cities like Mumbai, Bangalore, Chennai and such. These outlets are established not just to provide RE fans with spares and accessories, but to help fellow bikers plan challenging and enduring rides, the kind Royal Enfield builds bikes for.