Royal Enfield Continental GT Cafe Racer production in India video, launch near
The 535cc Royal Enfield Continental GT Cafe Racer will debut in the UK this month, and in India soon after. Siddhartha Lal, CEO of Eicher Motors Limited is passionate about the way in which he has turned Royal Enfield around. Speaking on the subject with fervor and enthusiasm on India Business Report on BBC World, Lal goes back to 1901 when Royal Enfield was the most favored brand.
Going back to the early days when the Bullet was iconic for the Armed Forces and general public Eicher reinvented the Bullet, bringing in new colors, electronic ignition and better features along with increased models. Today, the Royal Enfield is targeted as a high adventure bike, capable of tackling the rich and varied terrains across the country right from the Himalayas and deserts to flattened landscapes and is prized for its high level of fuel efficiency and elevated performance.