25k Royal Enfield bikes sold in June 2014, best ever
For 2014, Royal Enfield revised its production target to 280,000 units with investment of Rs 600 crores over CY 2014-15 to ensure its target is met. And on that front, the company is marching on strong with investments at Oragadam facility and Royal Enfield business continue as planned for CY 2014.
June 2014 sales is its best ever with 25,303 motorcycles sold (domestic wholesale and exports). Royal Enfield production this quarter is setting the pegs strong for the Indian bike maker as it works on becoming a global leader in the mid-sized segment. Consistency is key, and Royal Enfield sold 25,010 units in May 2014. Since Q1 2014, Oragadam plant production has been at more than 10,000 units per month, contributing immensely to production volumes. The 25k benchmark each month certainly puts Royal Enfiled on track to meet this years target sales and production, if not surpass it.
Motorcycle sales for June 2014 in India stand at 24519 units over 13315 units sold in June 2013 to report 84% sales growth in the domestic market. Exports for the month stand at 784 bikes over 491 units exported in June 2013 to report growth of 60%. Overall sales of 25303 units in June ’14 over 13806 units sold in June 2013 equates to 83% sales growth.
YTD 2014 domestic sales stands at 135026 units over 72638 units sold in India for H1 2014 to equate to 86% sales growth in India. Exports for January-June 2014 are 58% with 3373 units shipped overseas over 2138 units exported in the first 6 months of 2013. Total sales (domestic wholesale and exports) through Q1-Q2 2014 stand at 138409 units over 74777 units sold in Jan-June 2013 to equate to 85% sales growth.
For Jan-Mar 2014, RE sold 64,268 motorcycles over 34736 bikes sold in Q1 2013 yo report 85% sales increase. For the first time, Royal Enfield waiting periods abroad isn’t because of production limitation but due to increase in demand. In forging its identity, Royal Enfield has introduced a newness in its badging with an all new logo.