Launch price Rs 4.33 lakhs for Mahindra Bolero Maxi Truck Plus

Mahindra Bolero Maxi Truck Plus was launched today across India with a starting price of Rs 4.33 lakhs (ex-Thane) for BSIII version and Rs 4.43 (ex-Mumbai) lakhs for BSIV version.

Pravin Shah at National Launch of Bolero Maxi Truck Plus in MumbaiMahindra says, “Bolero Maxi Truck Plus, a stylish advanced pick-up to cater to urban  transportation needs.” Powered by their proven 2523cc Common Rail diesel engine that delivers 63 bhp and 195 Nm, which helps carry the new pick-up higher payload capacity of 1150 Kg.

The new Bolero also features larger cargo box with 40.6 sq. ft ( 3.7 sq.mt ) area. All this is offered with a best in class mileage of 17.7 kmpl (ARAI certified). Other features include, lower turning radius of 5.5 mts, power steering, digital immobilizer, and improved safety measures.

Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said, “The Indian pick-up market is growing more rapidly than ever before and Mahindra has been leading this category (2–3.5 Ton GVW LCV segment) with a 54% market share during FY 2012 -13. We have continuously updated and evolved our products to deliver greater value to our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles. The Bolero Maxi Truck Plus is aimed to cater to the transportation needs of the discerning urban city customer and will also meet the growing needs of current customers who want to upgrade and earn more. We are sure that the stylish new advanced Bolero Maxi Truck Plus will strengthen our Pickup portfolio and help consolidate our market share in this segment.”