Launch price Rs 5.45 lakh Mahindra Bolero Pick-Up BSIII
Mahindra & Mahindra, leading utility vehicle makers in the country, have launched a refreshed Bolero Pick-Up Flat Bed with Micro Hybrid Technology. Coming in with a host of exterior and interior updates, the new Pick-Up has a load capacity of 1250 kgs and the BSIII version is priced at INR 5.45 lakhs (ex showroom Pune).
The new Pick-up comes in with a MDI engine offering 63 hp power and 195 Nm torque and is fitted with Micro Hybrid Technology with outstanding fuel efficiency at 13.86 kmpl. The new model is also much lower on operating and maintenance cost, requiring an oil change after every 10,000 kms and gear oil change after every 40,000 kms. It comes with 3 years unlimited kms warranty which also results in higher earnings for owners.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said “The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers’ demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
Mahindra launches Stylish New Bolero Pick-Up Flat Bed with Micro Hybrid Technology
Pune, October 4, 2013: Mahindra & Mahindra Ltd., the leader in the Indian pick up segment, today announced the launch of a refreshed ‘Bolero Pick-Up Flat Bed’, at a price of Rs 5.45 lac (BS3 version) ex-showroom Pune. The refreshed look Bolero Pick-Up Flat Bed comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors and a higher load capacity of 1,250 kg. It retains the core values of the tough and rugged Bolero Pick-Up.
The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio contributing over 60% to overall pick-up sales. The stylish new Bolero Pick-Up Flat Bed will cater to the evolving needs of taxi stand operators, businessmen and traders. It is powered by Mahindra’s trusted and proven MDI Engine which has an output of 63HP (46.3 KW) with 195 Nm of Torque, equipped with Micro Hybrid technology & delivers an excellent 13.86 km per litre* of mileage.
The new Bolero Pick-Up Flat Bed has several best-in-class features, which makes it a strong value proposition for potential customers.
About the Bolero Pick up Flat Bed
The new Bolero Pick-Up Flat Bed has a new fascia with multi-reflector headlamps, the Mahindra signature grille and stylish metallic bumper. The strengthened fender extensions on the wheel arches give a macho look to the vehicle. It comes with superior paint quality due to the use of CED (Cathodic Electro Deposition) paint technology at Mahindra’s Kandivali plant. This technology improves corrosion resistance, paint finish and gloss significantly. It also has trendy dual tone interiors with a new elegant gear knob which enhances the appeal of the cabin.
Higher performance & Earnings
New Bolero offers power packed performance as it comes with a trusted and proven MDI Engine. With its 63HP (46.3 KW) of Power and 195 Nm of Torque as well as robust build, the vehicle provides good fuel efficiency of 13.86 km per litre*. The biggest cargo box in the pickup category (2540mm X 1700mm X 650mm) allows the vehicle to carry a payload of 1,250 kg even on tough roads and terrain.
Low on Maintenance
The vehicle has a much lower operating and maintenance cost and requires an oil change only after every 10,000 kms and gear oil change after every 40,000 kms, resulting in higher earnings for customers. Not only this, it has an engine life of 300,000 kms and comes equipped with a 3 years unlimited kms warranty. Spare parts are readily available and are extremely affordable.
The easy to drive new Bolero Pick-Up Flat Bed comes with bucket seats with slider, recliner and headrest which makes the longest of journeys very comfortable. It has a magazine pocket, mobile holder and charging point for convenience. The vehicle also has washable floor mats, which help in keeping the cabin clean and it has an ELR ( Electronic Lock Retractor) seat belts for both the driver’s and co-drivers safety.
(*ARAI figures for BS3 Version)