Sahara Force India sees Varlion as Official Lifestyle Partner
From 2014, this logo will also be spotted on team’s race cars and uniforms of team personnel. To start with, Varlion logo will make it’s entry at the 2013 British Grand Prix with branding on garage panels, transporters and team marketing materials.
Varlion, the noted Madrid based fashion brand has entered into a long term contract with Sahara Force India Formula One Team, to be the team’s Official Lifestyle Partner. This is a part of a multi-year contract wherein Varlion will be creating a licensed array of leisure products, racing suits, gloves, fireproof boots for pilots at all levels from Formula 1 to Karting sport, which will be made available via the newly introduced E-shop. Their involvement will include development and manufacture of fabrics for the Race Wear team, Grand Prix and travel components.
Varlion is a noted fashion brand in sport and lifestyle inspiring the spirit of passion for sports and going on to being a market leader with over eight years of experience in this field. The brand has been actively involved in motorsports supplying technical, travel and race wear to F1 teams.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India, “It’s great news to welcome such a fresh and exciting brand to the team. The Varlion clothing range mixes style with practicality and Formula One is the perfect stage to showcase their products. The relationship with Sahara Force India clearly demonstrates Varlion’s ambition to expand into international markets, including India, and benefit from the sport’s global footprint.”
Felix Regalia, Managing Director of Varlion said, “We are delighted and proud to have agreed a long-term partnership with Sahara Force India. Formula One is the perfect environment to test our products and we plan to design and develop new materials to suit the requirements of the trackside team. We pride ourselves on developing elegant, high quality products by drawing on our strong tradition in design and it is our mission to help make Sahara Force India the best dressed team in the pit lane. This far-reaching partnership with such a competitive Formula One team is a clear indication of our determination to establish our brand within the world of motorsport in the years ahead.”