American specialty manufacturer of high performance vehicles, technical performance parts, lifestyle accessories and apparel Saleen Automotive has spoken about their delight in having been asked to provide performance vehicles for DreamWorks Pictures’ feature film, Need for Speed.
Saleen vehicles has in the past been featured in Transformers, Ironman and Bruce Almighty among others. Efforts in Hollywood represents a significant revenue stream for Saleen. In ‘Need for Speed’ Saleen vehicles were in used in front of and behind the camera. Saleen S7 features in the film and is seen being driven in scenes by the film’s stellar cast. A special Saleen camera car was been designed to keep up with the Saleen S7 and Bugatti Veyron being filmed.
“We are very pleased to again be asked to provide Saleen vehicles for a major Hollywood film,” stated Steve Saleen, CEO, Saleen Automotive. “Not only does this effort bring significant revenue to Saleen Automotive, but it also puts our brand on the big screen in front of a fantastic consumer demographic in perhaps the best light possible. We love participating in these incredible projects.”
An adaptation of the Need for Speed video games by Electronic Arts, the movie stars Aaron Paul in the lead and releases through Touchstone Pictures on March 14, 2014.