Scuderia Ferrari 2014 F1 car will get its name from online hits
Scuderia F1 car for 2014 will get its name this January with millions of Ferrari fans globally participating online. Ferrari uses their website well to connect with their far reaching fan base. Scuderia F1 team pulled a 1st when presenting their new car online back in 1996.
Last year’s launch proved popular too with 83,000 viewers online all at once. Putting that in perspective, 87,000 people from 158 different countries watched wedding of William and Kate live.
Scuderia website has had visits from 227 countries having surpassed 10 million pages visits (+13.5% compared to 2012) with 3.5 million individual visitors (+28%). Visits from Italy lead the way, followed by Great Britain, Spain, USA and Brazil, with notable number of fans from Central African Republic and Tonga. Visits from Finland have increased by 554%, most certainly because of Kimi Raikkonen’s return to Ferrari. This particular news was the most clicked-on of the year.