On Sunday October 28th 2012 amidst much excitement at the Buddh International Circuit ahead of the Indian Grand Prix, Shah Rukh Khan added some more exhilaration in Delhi as he launched the new Tag Heuer India Racing Watch limited edition. Shah Rukh Khan (SRK) has a special affinity for Tag Heuer watches for whom he’s brand ambassador. Indian racer Armaan Ebrahim too graced the event. Armaan Ebrahim recieved the TAG Heuer award for Sporting Excellence
Earlier this year, the Tag Heuer boutique and the TAG Heuer Carrera ‘Monaco Grand Prix’ Limited Edition Chronograph launch concluded at the Palladium Mall in Mumbai. That event saw Karun Chandok alongside SRK in attendance. When launching this limited edition Tag Heuer watch, the actor stated that he is an ardent fan of the brand, and has over 70 exclusive Tag Heuer watches in his possession.
SRK added it was structure and mechanism of Tag watches which appealed to him as it suited his style. This launched showcased the long standing relationship that Tag Heuer has with motor racing. The company last year celebrated ‘Mastering Speed for 150 years’. In the run up to the 2012 Indian Grand Prix. TAG Heuer held the online Speed Challenge which saw the winner walk away with a Carrera Calibre 16 Day Date Chronograph.