Shell Advance Enjoy Every Ride TVC
Shell Advance, a market leader in finished lubricants, has introduced a new TVC that was aired on October 11, 2013. This TVC draws attention to the spirit of freedom that every biker enjoys while riding on his bike. Shell Advance TVC is titled ‘Enjoy Every Ride’ and the campaign emphasizes on the Shell Advance commitment to offer bikes all the advantages of both mobility and freedom through the use of Shell Advance engine oils.
A survey was conducted into the use of engine oil and it was found that 90% of bikers agreed that Shell Advance caters to all possible biking comforts be it reduction of engine noise, dampening of vibrations and smoothness of ride quality so that riders get the maximum benefits out of their bikes.