Shell Advance India Yyaayy contest: Win a Bajaj Pulsar 150
Riders often tell the best stories. And somewhere in these tales, they have a special Yyaayy moment wherein one falls even more in life with their bike or a riding experience in particular. Shell Lubricants wants you to relive these life experiences and memories through a 3 week long Yyaayy campaign. The interesting contest requires bikers across India to share their unique biking stories in the form of ‘Yyaayy moments’.
Shell India will choose winners on a daily basis as well as on a weekly basis. There’s also a chance to be the Grand Prize winner who will win a Bajaj Pulsar 150. Yyaayy consumer campaign is an extension of the Shell Advance TVC themed ‘Enjoy Every Ride’, which aired on October 11, 2013. The TVC depicts real bikers on the road with ‘Yyaayy’ graphic illustrations symbolizing their joy and expression of freedom. Yyaayy campaign embodies Shell Lubricants’ commitment to bikers through its range of Shell Advance motorcycle oils, which are designed to keep bikes healthy and protected, leaving bikers free to enjoy every ride.
Shell India Yyaayy contest participants need to do is log on to the Shell India website and post their Yyaayy moment story online. Participants can also share their story on social media channels and get friends to vote in order to improve their chances of winning.