Well aware of the trials and tribulations that truck drivers have to face while on the road, the new TVC along with Ustaad Rahat Fateh Ali Khan’s melody is specially dedicated to these drivers. The ad campaign transforms these drivers from ordinary long distance truckers to carriers of hope and happiness. The TVC draws special attention to the challenges faced by these drivers along long and winding roads of Indian highways while carefully drawing attention to how this special lubricant works to ensure that the truck is maintained in good condition thus becoming an integral part of our everyday lives. Shell Lubricants new TVC will soon be available on digital platforms and also on YouTube.
This heavy duty diesel engine oil from Shell Rimula plays a key part in reducing wear and tear of the engine by upto 35%. The product not only protects but also prolongs life of the engine and improves performance of the truck so that it saves on maintenance and fuel costs to a great extent.