Delna Avari, Head-Marketing Communications & Services, Passenger Vehicles, Tata Motors spoke about ‘Singham Returns’ and its actors Ajay Devgn and Kareena Kapoor exuding energy and charisma, akin to Safari Storme’s character. The collaboration has resulted in a range of ‘Singham’ inspired Safari accessories and merchandise. The move sees Tata Motors take online marketing for Safari Storme to the next level.
Safari Singham range of accessories imbibe elements of Safari Storme interiors and exteriors. Exterior elements have inspired exclusive Singham decals and badge, hood scoop, hood deflector, fog lamp receiver, fog lamps, chrome garnish around the headlights and tail lamps and door visors.
Interior elements inspire 2 DIN music system, PND (Portable Navigation Device), reverse parking camera, art leather seat covers, organizer with Singham branding, carpets with Singham branding. Safari Singham cobranded merchandise includes bag packs, key chains, dog tag chains, sling bags, mugs and t-shirts.