Skoda India 26% sales decline in Q1 2014, 7.5% growth in China
Skoda India has delivered 1,700 vehicles to customers in March 2014. When compared with 2,300 vehicles sold in March 2013, last month’s sales equate to 26% sales decline. In fact, Skoda has registered a sales decline here even for the first 2 months of 2014. Skoda India sold 1,600 cars in January 2014 as compared to 2,400 cars in January 2013 equating to 32.5% sales decline. In February, Skoda India sold 1,300 vehicles. When compared to 1,800 cars sold in 2013 February, this equates to 28.2% sales decline.
In all, Skoda India has sold 4,700 cars in Q1 2014. When compared to 6,500 vehicles sold in the first 3 months of 2013, this equates to 28% sales decline in Q1. The decline is reflected in Volkswagen Group India sales, which were reported to be 18,100 units for 2014 Q1. This equates to 30.4% sales decline when compared with 25,900 units sold in Q1 2013. While Skoda India plans to introduce new carlines for India, there’s no clarity as of yet, which models are to be launched here. Skoda Fabia hatchback production for India has been stopped.
Next week at ‘Auto China 2014’ trade fair (20 – 29 April), Skoda will premier it’s new gen Octavia, which goes on sale in China in May 2014. Skoda Rapid Spaceback Xindong and Skoda Yeti urban version will also be showcased. Through 2014, Skoda will double its vehicle range in China to 6 locally produced models. Skoda plans to increase deliveries to customers in China to more than 500,000 cars per year until 2018. In 2014 Q1, Skoda has delivered over 62,000 vehicles to customers in China to report 7.5% sales growth over the first 3 months of 2013.
“As ŠKODA’s largest individual market and the worldwide number one growth market, China is a central pillar in our global growth strategy,” says ŠKODA CEO, Prof. Dr. h.c. Winfried Vahland. “ŠKODA is pushing ahead with its model campaign in China. The new ŠKODA Octavia, the third generation of our best seller, will be launched in the Chinese market in May. In addition, we will be expanding our portfolio in China this year to include the new ŠKODA Rapid Spaceback.” Alongside this model will be the recently introduced, completely revised ŠKODA Yeti, ŠKODA Superb, ŠKODA Rapid saloon and the ŠKODA Fabia. Vahland continues, “We want to convince our Chinese customers of our brand’s good values and to continue to grow powerfully with the most advanced and strongest ŠKODA model range ever. As part of our growth strategy, we have set ourselves the goal of increasing deliveries to customers in China to more than 500,000 vehicles per year. We are building on the longstanding and close partnership we have with Shanghai Volkswagen to achieve this goal.”