Skoda India sold 22,563 cars in 2013, 34.2% sales decline
Czech car-makers, Skoda Auto, have announced successful implementation of company‚Äôs growth strategy despite challenges in the auto industry and difficult market situation all across Europe.
During 2013, Skoda Auto delivered a total of 920,800 units thus marking it as the second best sales year in its history.¬†New model launches in early 2013 boosted sales while 2013 sales revenues stood at 10.3 billion Euros and the company achieved operating profit of 522 million Euros.
Besides ending 2013 on a positive note, the company has entered 2014 with even more promise. Till the end of February 2014, Skoda has delivered 151,100 cars to customers while focusing on strengthening international sales activity and a more emotional and expressive design language.
Skoda growth campaign continues in the months ahead while the automaker presented Skoda VisionC design study at the Geneva Motor Show earlier this month. This five door coupe is based on a new Skoda design language.
Skoda also gears up for two new version of the revised Skoda Octavia with Skoda Octavia Scout and Skoda Octavia G-TEC. The CNG Octavia will run on compressed natural gas and be low on emissions which will stand at just 97 g/km. On CNG power alone, the vehicle can travel upt0 410 km while distances go upto 920 km on petrol giving the Octavia G-TEC a combined range of 1330 km on a full tank of fuel.The third generation Skoda Octavia will be offered in Saloon, Combi, Combi 4×4 and Octavia RS thus appealing to an increased number of buyers.
In 2013, the previously dynamic auto markets in India and Russia experienced slow demand. With 22,563 cars sold in 2013, Skoda India reports 34.2% sales decline for the year when compared to 2012 deliveries of 34,265 cars. Exchange rate weakened and the economy¬†showed weak growth while awaiting election results resulting in a fall in passenger car demand. At the Pune plant, 15,310 cars were built in 2013, and equates to 47.l8 % decline when compared with 2012 production. Trends in economic indicators suggest demand for new vehicles in India will be slightly below the level of 2013. Overall sales decline was reported at 6.3% for Indian auto market through 2013.
Ň†KODA 2013: Growth Strategy Successfully Implemented
‚Äļ Record year with eight new or completely revised models
‚Äļ Second best sales year in Ň†KODA‚Äôs history
‚Äļ Sales revenue once again over ten billion euros: ‚ā¨10.3 billion
‚Äļ Solid operating profit: ‚ā¨522 million
‚Äļ New Ň†KODA Octavia a massive hit: Double-digit growth rates
‚Äļ Ň†KODA model and design campaign continues to the next stage in 2014
‚Äļ Ň†KODA to produce a new model at Kvasiny plant
‚Äļ Best start to the year ever: 151,100 deliveries to customers by the end of February 2014¬†
?Mlad√° Boleslav, 17 March 2014 ‚Äď In 2013 Ň†KODA AUTO continued to successfully implement the company‚Äôs growth strategy, despite it being a challenging year for the automotive industry. The Czech carmaker achieved the second-best sales year in its 118-year corporate history, delivering 920,800 vehicles (2012: 939,200 deliveries; down 2.0%). Following the model launches in the first half of 2013, Ň†KODA‚Äôs deliveries increased later in the year. Ň†KODA‚Äôs 2013 sales revenue amounted to ‚ā¨10.3 billion; well over the 10-billion-euro mark for the third year in a row. In a period of high investment, the company achieved a solid operating profit of ‚ā¨522 million. Investments amounted to ‚ā¨741 million. The Czech carmaker‚Äôs model campaign continues to the next stage in 2014, where Ň†KODA will be focusing on a more emotional and expressive design language. At the same time, the company will also be strengthening its international sales activities.
?‚Äú2013 was both an intensive and successful year for Ň†KODA. We demonstrated strength in a challenging environment,‚ÄĚ says Ň†KODA CEO, Prof. Dr. h.c. Winfried Vahland. ‚ÄúWith the record number of eight new or completely revised models, we launched more new cars than ever before and continued along our path of growth. Despite the above-average number of product launches and often challenging situations on the markets, we achieved the second-best sales figures of all time. Although cumulatively our delivery results were slightly down on 2012, we once again recorded growth in the second half of 2013 following the successful product launches. This positive trend has continued, with high growth rates recorded in the first months of 2014.‚ÄĚ
After the first half of 2013, which was characterised by the difficult market situation in Europe, as well as the numerous production start-ups and associated low production volumes, Ň†KODA picked up a lot of pace during the second half of the year with the full availability of the new models. This positive trend has continued to this day. As of the end of February 2014, Ň†KODA deliveries had increased to 151,100 vehicles ‚Äď up 10.6% over the same period last year. This is a record result for the first two months of a year. ‚ÄúOur model campaign is now showing all its might. The strong start to the year, the encouraging number of orders coming in and the increasingly positive signals from the European markets give us reason to be optimistic for 2014. However, we still need to keep abreast of uncertain market developments,‚ÄĚ explains Dr. Vahland.
2014: Ň†KODA growth campaign continues with new models
The Ň†KODA model and design campaign is moving into the next stage in 2014. The manufacturer presented the spectacular ‚ÄėŇ†KODA VisionC‚Äô design study at the Geneva Motor Show at the beginning of March. The emotionally-designed, five-door coup√© highlights the dawn of the brand and is leading the next step in the evolution of Ň†KODA‚Äôs design language. At the same, time the study shows the possibility of innovative Ň†KODA body concepts.
Additionally this year, Ň†KODA will be bringing out two fantastic new versions of the revised Ň†KODA Octavia. The new Ň†KODA Octavia Scout is a true scout in every sense and features a robust look, innovative all-wheel drive technology, and handles excellently both on and off the road. Ň†KODA is also continuing the company‚Äôs CNG campaign, releasing the new Ň†KODA Octavia G-TEC. The first series-produced CNG-Octavia offers clean mobility at an affordable price. Running on compressed natural gas, the car produces CO2 emissions of only 97 g/km. On CNG alone, the vehicle can travel up to 410 km without refuelling. Distances of up to 920 km can be travelled on petrol. This gives the Octavia G-TEC a total range of 1,330 km in combined cycle after one stop at the petrol station.
These two new versions of the Octavia ‚Äď by far the company‚Äôs strongest model line ‚Äď are paving the way to Ň†KODA‚Äôs growth. The Octavia is the heart of the brand. The third generation Octavia, introduced in early 2013, is proving to be a massive hit. In Western Europe, the company has seen double-digit growth in sales of this car every month since August 2013. The new Ň†KODA Octavia is available as a saloon, combi, combi 4×4 and the powerful Octavia RS. Ň†KODA is winning over an increasing number of consumer groups with this, the third generation Octavia.
2013: Growth in Western & Central Europe¬†
Ň†KODA delivered a total of 920,800 vehicles in 2013; a slight decrease of 2.0% on 2012 (939,200 deliveries).
Ň†KODA recorded growth in Western Europe, where the brand developed significantly better on the market that was generally in decline. Deliveries increased by 3.1% to 369,600 vehicles (2012: 358,400). Ň†KODA‚Äôs market share grew to 3.2% (2012: 3.0%). In Germany, the company strengthened its position as the largest import brand.
Ň†KODA also grew in Central Europe in 2013 with 126,500 deliveries to customers, representing an increase of 2.0 % (2012: 124,000). The brand‚Äôs share of the Czech market rose to over 19%. In the company‚Äôs home market, the Czech Republic, in Poland and also in Slovakia, the Ň†KODA brand was the clear number one.
The manufacturer achieved 125,400 deliveries in Eastern Europe (2012: 137,100), where Ň†KODA‚Äôs market share stood at just under 4%. Ň†KODA delivered 87,500 vehicles to customers in Russia (2012: 99,100).
China was again Ň†KODA‚Äôs strongest individual market for 2013. The manufacturer achieved a total of 227,000 deliveries on the Chinese market (2012: 235,700). The new Octavia is all set for its launch in China in mid-2014. 22,600 Ň†KODA vehicles were delivered in India last year. The Czech brand recorded strong growth in Israel (14,400; +11.7%), Turkey (12,800; +23.2%) and Algeria (9,100; +85.3%).
Success with new models¬†
With a total of 359,600 deliveries in 2013, the Ň†KODA Octavia was once again the top-selling Ň†KODA model by far (2012: 409,600). The decrease of 12.2% was due to the model changeover. Sales increased after the new Octavia began running again at full production capacity in the second half of the year.
The Ň†KODA Fabia achieved sales of 202,000 units last year. 240,500 of this model were sold in 2012. The launch of the brand new Ň†KODA Fabia is set for Autumn 2014.
The new Ň†KODA Rapid performed extremely well in its first full sales year. Ň†KODA recorded a four-fold increase in sales of the Rapid over the previous year, with 103,800 units in 2013 (2012: 24,700) This makes the Rapid ‚Äď available as Spaceback and saloon ‚Äď Ň†KODA‚Äôs third strongest model just two years after its market launch. The Ň†KODA Rapid Spaceback, presented in mid-2013, was brands‚Äô first compact hatchback. It was with this car that Ň†KODA entered the highest volume segment in Europe.
In 2013, the Ň†KODA Superb achieved 94,400 deliveries to customers (2012: 109,100). The brand’s flagship was extensively revised in mid-2013. The new Ň†KODA Superb features new Ň†KODA designs, fresh interiors and state-of-the-art technology. The fuel consumption and emissions of the engine range have been reduced by up to 19%.
82,400 of the Ň†KODA Yeti were delivered in 2013 (2012: 87,400). Ň†KODA’s popular compact SUV also received a major overhaul in terms of technology and design. The vehicle is now available for the first time in two versions: the elegantly-stylish Ň†KODA Yeti for the city and the adventurous Ň†KODA Yeti Outdoor. Both versions feature dynamic designs, the highest functionality and excellent handling on and off the road.
The Ň†KODA Citigo ‚Äď the smallest member of Ň†KODA‚Äôs model range ‚Äď has also done exceptionally well since its release in 2011. In 2013 deliveries increased by an impressive 51% to 45,200 (2012: 30,000). The Ň†KODA Roomster won over 33,300 customers from around the world (2012: 38,000 deliveries).
Ň†KODA‚Äôs 2013 financial figures
Ň†KODA achieved a solid financial performance in 2013. Sales revenue totalled ‚ā¨10.3 billion; down slightly on the previous year due to lower volumes (2012: ‚ā¨10.4 billion). Operating profit stood at ‚ā¨522 million (2012: ‚ā¨712 million). The operating margin was 5.1% (2012: 6.8%). ‚ÄúDespite the difficult economic conditions in Europe and high expenditures to expand the model range, we were able to maintain the operating profit at a solid level. This was possible, primarily due to our cost reductions,‚ÄĚ says Ň†KODA CFO, Winfried Krause. The company’s investments in 2013 amounted to ‚ā¨741 million (2012: ‚ā¨832 million). Profit before tax amounted to ‚ā¨536 million (2012: ‚ā¨713 million). Profit after tax stood at ‚ā¨455 million (2011: ‚ā¨611 million).
Ň†KODA plans further growth, investments in the Czech production plants
Over the coming years, Ň†KODA plans to grow, and increase worldwide sales to at least 1.5 million vehicles per year. To this end, the company will be introducing a new or revised model every six months on average.
To support the plan, Ň†KODA is continuously investing in the expansion of its Czech production plants. The Mlad√° Boleslav plant was thoroughly modernized and expanded to make way for the production of the new Octavia and its many variants, as well as the Rapid and Rapid Spaceback range.
Ň†KODA has also invested in the production capacities at the Kvasiny plant in line with the launch of the Yeti and Superb facelifts. On the occasion of the visit of the Czech Prime Minister Bohuslav Sobotka in Wolfsburg, it was also announced that a decision has been made to manufacture an additional Ň†KODA model at the Kvasiny plant.
As part of the model and design campaign the company is strengthening its marketing activities on the European and international markets. In addition to expanding the company‚Äôs solid position in Europe, the Czechs are focusing on the growth markets of China and Russia. The new Ň†KODA Octavia is going to be launched in China in spring 2014. The production of the new Ň†KODA Rapid in Russia started just a few weeks ago.