Skoda partners with UK Cycling Events
Skoda UK’s 2 year partnership with UK Cycling Events will see 4 Octavia Estates used as support vehicles for cyclists. Skoda Octavia Estates also serves as Tour de France’ official lead car to offer riders assistance through cycling routes. Support vehicles transport equipment, support personnel and offer cyclists a lift back to event HQ.
Martin Barden from UK Cycling Events said, “We are thrilled about our partnership with ŠKODA. These spacious and versatile support vehicles will add to our excellent on-course rider assistance, and in-turn, give participants a truly unique experience mirroring that enjoyed by top-level competitors.”
Skoda has for long championed cycling globally and provides cars major cycling events, including Tour de France. Emily Burns, Communications Manager for Skoda UK, said, “At ŠKODA, we are always looking for ways to share our long-standing passion for cycling with riders taking part in events up and down the country. In running the Octavia Estates as support vehicles, UK Cycling Events is not only providing practical support to riders, but also be bringing a flavour of the high-profile Tour de France to the events as well.”