Smileage Volkswagen-branded Android app for Road Trip Journal

Google in a bid to boost rapport between customers and brands has created a new concept known as ‘adverapp’ whereby it will make use of technology and creativity to provide a platform where advertising tools may be useful to customers. The new concept known as ‘adverapp’ will feature inputs from film makers, creative directors, ad agencies and brands to bring about seamless connectivity between customers and respective brands.

As of now, Google has implemented the Smileage app for Volkswagen though with a wide range of transportation options. The app plucks out inputs like weather, traffic scenario, destination location and time taken to reach the destination to provide a fun and interactive map of a social outing. Powered by Google+’s new sign in capabilities one will be able to share their social driving experience with their near and dear ones while on the move.

This new project has been initiated through Google’s Art, Copy and Code project and will provide a fun factor for those travelling to and from their destinations.