Mahindra & Mahindra, is part of the $15 billion Mahindra Group. In order to operate on a more global platform, Mahindra bought SsangYong, the fourth largest car manufacturer in South Korea. The acquisition took place back in February 2011, for a sum 522.5 billion Won (INR 2574 crores or $477 million).
Speaking about the teaser of SIV-1, SsangYong says, this compact crossover will be launched in a premium mid-size segment. Its design philosophy gives an idea of what future SsangYong product designs will be based on. SsangYong XIV-1 measures 1640 mm in height, 1880 mm in width, 4500 mm in length and a 2700 mm wheelbase. Compared to the previous versions of XIV-1, this is much larger. It is also larger than the e-XIV and XIV-2 Convertible. SIV-1 will also have four independent buckets seats and Mobile Auto System. Both, SIV-1 and Korando Turismo 11 seater will be on display at the 2013 Geneva Motor Show, starting 5th March.
Mahindra will most probably launch the SIV-1 in India. This size of the SIV-1 is slightly bigger than the newly launched Renault Duster and the yet to be launched Ford EcoSport, whose bookings are now open.