SsangYong Rexton diesel SUV launch on 17th October 2012: A month after Mahindra Quanto compact utiity vehicle launched in Indian auto market
Mahindra and Mahindra is India’s largest SUV manufacturer and will be rolling out the high end SUV, SsangYong Rexton in the Indian auto market on…
This high end SUV is the first model from the Korean brand for India after it was bought by Mahindra in 2011. The Rexton is popular in more than 66 countries and is a car of choice for most of the people in Korea, Russia and Europe. Luxurious interiors, superior handling and sophisticated styling coupled with inclusion of a high performance diesel engine makes this third generation Rexton a treat for customers in the Indian car market.
With the launch of the Rexton, the company is hopeful of making inroads in the high end luxury SUV market. Mahindra is well known for their budget and affordable SUV’s having launched the Quanto compact SUV in September for a sub Rs 6 Lakh price tag. Buyers in India can look forward to a high-performance diesel engine SsangYong Rexton high end SUV.
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Mahindra to debut SsangYong Rexton in India on October 17
Indian SUV market leader bringing in its Korean brand
· Rexton to be the first high-end SUV under SsangYong banner manufactured at Mahindra’s Chakan facility in India
· National launch in Mumbai on 17th October to be followed by launches in New Delhi and Bangalore & phase wise roll out in other markets
Mumbai, October 3, 2012: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced that it would be launching its highly anticipated high–end SUV SsangYong Rexton in India on October 17th in Mumbai. This would be followed by launches in the cities of New Delhi and Bangalore and a phase wise roll out in other markets.
The Rexton is the first product from Ssangyong’s product portfolio to be launched in India since Mahindra acquired the Korean company back in March 2011. The Rexton has carved out its own niche in 66 countries around the world, including markets like Korea, Europe and Russia.
This third generation Rexton, will create a strong connect with premium SUV buyers in India thanks to its sophisticated styling, luxurious interiors, superior handling and on and off-road performance. Indian buyers can also look forward to a high-performance diesel engine powering the Rexton. It will combine sophistication and refinement, luxurious passenger comfort, high quality performance and the ride and handling of a high-end SUV.
Commenting on the upcoming launch, Dr Pawan Goenka, President, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd. & Chairman, SsangYong Motor said, “The launch of the much acclaimed XUV500 last year helped Mahindra stamp its presence on the segment of premium SUVs. The Rexton will be the first SUV from the SsangYong portfolio brought to the Indian market by Mahindra. With the launch of the SsangYong Rexton, we hope to further expand the Mahindra presence in the high-end SUV segment”.
The Ssangyong Motor Company which was founded in 1954 is based in Pyeongtaek, South Korea and is a major player in the Korean utility vehicle market. It sells its vehicles in more than 90 countries around the world. In addition to its focus on green technology and expanding its global presence, Ssangyong is also working towards leveraging technical synergies with Mahindra.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.