Subaru XV production begins in Malaysia: BRZ wins 2012 Wheels COTY
Subaru XV SUV production has commenced and the Fuji Heavy Industries Limited plant, Subaru revealed that itâ€™s first XV has rolled off production lines. This…
A special ceremony was held to mark the commencement of production and was held on December 19thÂ wherein top officials of the company along with a host of guests from the Malaysian Government were in attendance.Â Subaru XV SUV will be sold as a completely knocked down kit in Malaysia, Thailand and Indonesia through Tan Chong Group distribution channels. Subaru XV was showcased at the Indonesia International Motor Show earlier this year where it was received with aplomb due to its sleek and muscular looks.
Earlier this year, Subaru UK had announced that the compact crossover Subaru XV was named SUV of the Year by 4×4 Magazine. The Subaru XV range starts at ÂŁ21,295 and is available with 1.6 liter petrol manual or CVT, 2.0 petrol manual or CVT and 2.0 D manual options.Â Apart from this, Subaru also announced that their BRZ has received 2012 Wheels COTY. For more information, scroll down.
Auto News Release
First Subaru XV Rolls off the Production Line in Malaysia
Tokyo, December 20, 2012 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that it has started production of the Subaru XV crossover SUV at a Malaysian assembly plant of Tan Chong Motor Assemblies Sdn. Bhd (TCMA), an automotive assembly company of Tan Chong Group. The official ceremony to mark the production start was held at the TCMA plant on December 19. The attendees included honored guests from the Malaysian government including Y.B Dato’ Mukhriz Tun Mahathir, Deputy Minister of Ministry of International Trade and Industry and representatives from FHI and Tang Chong Group as well as Subaru / Tan Chong team members of Subaru’s CKD (Completely Knocked Down) production project.
The CKD assembly of Subaru’s popular crossover is conducted under contract by TCMA with the initial production plan of 5,300 units a year. Locally-assembled Subaru XV models go on sale in Malaysia, Thailand and Indonesia through Tan Chong Group’s well-established distribution channels.
Since its foundation in 1974, TCMA has established its expertise in production and quality management in its long time engagement in automotive assembly of Japanese and European brand automobiles including Subaru vehicles back in 1986. The pre-production model of TCMA-made Subaru XV showcased at the Indonesia International Motor Show in September this year has received excellent reviews on its production quality as well as the vehicle’s sleek, yet muscular styling.
With the successful launch of its local production as a milestone, Subaru has made a good step forward on its commitment to sales expansion in the growing ASEAN markets.
Subaru BRZ Wins 2012 Wheels Car of the YearÂ
Tokyo, December 19, 2012 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that its Subaru BRZ sports coupe has been named the 2012 Car of the Year by the Wheels magazine, one of the most influential monthly motoring magazines for car enthusiasts and journalists in Australia. The Wheels Car of the Year award is the longest-established, most coveted automotive accolade in Australia and the winner is selected by expert judges based on functionality, technology, efficiency, safety and value. In its 50th anniversary, the magazine’s top prize has been jointly awarded to the Subaru BRZ and Toyota 86, which gives Subaru its fourth win of this prestigious award, its first being the 1994 title on the Liberty (“Legacy” in other markets), second with the Liberty wagon in 1998 and third in 2000 won by the Impreza.
“This win is testament to the fantastic engineering skills of Fuji Heavy Industries,” said Nick Senior, Managing Director of Subaru Australia. “Subaru BRZ has captured motoring enthusiasts’ attention in every market in which it has been launched and has received multiple awards worldwide, with the general impression being that it offers one of the most thrilling drives around at a fraction of the cost of its sports car competitors.”
Subaru’s latest sports car won over the Wheels’ panel of jurors for being affordable, remarkably rewarding to drive, efficient and safe and was also praised as making pure driving pleasure so accessible as never before. The magazine also acknowledges the successful collaboration between Subaru and Toyota that has created remarkable products for each brand that is often hard to attain in a joint project.
Developed with the “Pure Handling Delight” concept, the Subaru BRZ delivers exceptional handling performance enabled by the ultra-low center of gravity packaging with Subaru’s horizontally-opposed Boxer engine mounted as low as possible. The front engine, rear-wheel drive sports car has been received with great enthusiasms and won accolades worldwide.
? Japan 2012-2013 Car of the Year Japan “Special Award” *
? U.S. 2013 Ward’s 10 Best Engines
? Canada 2013 Auto123.com Sports Car of the Year
? Australia 2012 Carsguide Car of the Year *
? Germany 2012 Vehicle Dynamics International Car of the Year *
? France 2012 Echappement Sports Car of the Year *