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Survey reveals most Gen-Y consumers opt for high-tech cars

Survey reveals most Gen-Y consumers opt for high-tech cars

A recent survey conducted by Deloitte Global Automotive Consumer Study into the preferences of Gen-Y consumers concluded that the younger generation is not as enamored about cars as compared to the previous generation, though high tech features are a major attraction.

Out of a group of 80 million persons born between 1977 and 1994, 61% of these high tech loving consumers said that they may still purchase a car in the next three years while a quarter of the youngsters said that they would like to purchase their car in the next year. 80% of the respondents who do not own or lease a car say that the cost is too high, while 67% said that they got around easily enough by walking or taking a public transport.

Survey reveals most Gen-Y consumers opt for high-tech carsSafety and state of the art technology on board their cars will be most preferred with 59% of those surveyed expecting to drive a hybrid car in the next five years and 58% would want the government to offer incentives to buy more energy efficient cars. Gen-Y also expect fuel efficiency to come from new technology with 59% saying that they expect to drive a car with alternative power train options and 29% saying they would opt for propulsion system.

A major percentage of buyers stated that they wanted their next car to offer technology that recognized other cars on the road, while advanced entertainment technology was another major attraction. Gen-Y was also more open to form of mobility such as car sharing though only 29% stated that they would be willing to give up their vehicles.

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com

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