Suzuki Two Wheelers unveils Gixxer Motorcycle and Let’s Scooter

Mumbai, January 27, 2014: Suzuki Motorcycle India Limited (SMIL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, today unveiled two new products – a 155cc motorcycle ‘Gixxer’ and a 110cc scooter ‘Let’s’.

Launches 155cc motorcycle ‘GIXXER’ as flagship model
Enters 110cc scooter segment with ‘LET’S’

Gixxer is Suzuki’s flagship model for the Indian market, boasting a pioneering style & sophisticated appearance, combined with exceptional riding performance and the best fuel economy in its class, for the Indian market. Suzuki Gixxer was unveiled by actor Salman Khan, who has been associated with Suzuki Motorcycles as the brand endorser.

Mr. Atul Gupta, Executive VP, SMIL unveils 155cc motorcycle Suzuki GIXXER with actor Salman KhanThe scooter Let’s is an offering directed at the urban youth looking for styling, economy and practicality. Suzuki’s launch of the scooter ‘Let’s’ was also an opportunity to introduce the vivacious Parineeti Chopra as their new brand ambassador.

For a summary on entire event visit – Suzuki Motorcycle launch with Salman Khan and Parineeti Chopra: LIVE coverage

According to Mr. Atul Gupta, Executive Vice President, SMIL, “Suzuki is keen on providing products for the Indian customer at every price point. The new products will give a refreshing experience and will simultaneously be evocative of the Suzuki legacy of Value Packed Products. We expect both the Gixxer and Let’s to create a strong foothold for themselves in the market.” Commenting on Suzuki’s brand endorsers, Mr. Atul Gupta added, “Salman Khan’s association with the brand has been long-standing and successful. Parineeti Chopra is the fresh, young vivacious face that connects with Indian youth and their quest for freedom and new expression. We are privileged to have her represent the brand and connect to young India.”

SEP (Suzuki Eco Performance) is an engine technology which boasts top-class fuel efficiency without compromising power and performance. The engineers at Suzuki, with their vast experience and racing heritage have developed this revolutionary new cutting edge technology which is achieved by reducing all kinds of mechanical losses, efficient design of every component and attention to detail in our manufacturing process. This has allowed us to achieve the best of both worlds – economy and performance.

Mr. Atul Gupta, Executive VP, SMIL unveils 110cc scooter - Suzuki Let's with actress Parineeti Chopra

LET’S:

Come and experience freedom with the stylish new Suzuki Let’s which is practical, light and fast. On the Let’s, live every moment with energy and a promise of something special every corner. Powered by a light, compact, fuel efficient 110cc engine with cutting edge technology – delivering a class leading 63 Kmpl* and pick up. It has the stylish looks for riders seeking fun from a two-wheeler, while also giving a healthy dose of practicality like the cut away floor boards for easy handling, the versatility and convenience from the twist and go engine makes it a stylish scooter for work or pleasure. Let’s Karte hain! The Suzuki Let’s is available in 5 interesting colours – Pearl Mira Red, Metallic Triton Blue, Pearl Mirage White, Glass Sparkle Black & Metallic Sonic Silver.
(*Under Suzuki test conditions)

GIXXER:

Experience Suzuki’s flagship new 155cc motorcycle which is packed with style and performance. The GIXXER’s punchy engine and chassis was developed by the engineers who designed the legendary GSX-R series. The Suzuki GIXXER is a sporty motorcycle with a functional beauty combining edgy styling and performance with an exhilarating and sporty ride. Complemented by a light and stiff frame for sporty handling the engineers at Suzuki have developed a powerful new engine with cutting edge technology, which gives an exceptional running performance with a broad low-end torque and dynamic mid-range power for strong acceleration. Loaded with exciting equipment, immense power and ease of handling, the GIXXER is an invitation to ride!

ABOUT SUZUKI MOTORCYCLE INDIA LTD (SMIL)

Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan wherein they have the same manufacturing philosophy of VALUE PACKED PRODUCTS right from the inception. SMIL manufactures two-wheelers best suited for the valuable Indian customers. The Company started its India operation in February, 2006.