Managing Director of Infinity Cars Private Limited, Lalit Choudary talks about Aston Martin in India in a recently conducted mail interview. When asked, Aston Martin being a luxury brand, what do you expect from the Indian car market, he had this to say. "In the last few years India has witnessed the entry of almost all globally significant automotive manufacturers. Aston Martin as a luxury brand is... 

British sportscar manufacturer, Aston Martin unveiled official specs and images of production variant V12 Zagato sportscar. V12 Zagato is developed to commemorate Aston Martin's partnership with Italian auto design firm, Zagato, since DB4 Zagato which was launched back in 1960. Being a limited edition sportscar, Aston Martin will be manufacturing only 150 units of V12 Zagato, each of which will set... 

Which brands would be immediate competition to the brand? Broadly speaking, from a price point, it would be brands such as Ferrari, Bentley, Lamborghini, Porsche, etc. However, the values of the brand are very different than the other brands I just mentioned. From cursory review one would agree that the Aston Martin cars are elegant and typically understated – not too flamboyant. Further, they are... 

What is the price range of the cars? What factors contribute to the pricing strategy wrt the indian market? The price range starts from Rs 1.35 crore and goes up to Rs 20 crore. The product range six to seven models across various price-points. It is said that at Rs 20 crore, the One-77 model is the most expensive in the company's line-up presently. Will the Indian market accept this model? The car... 

Indian roads conditions do not really allow a consumer to thoroughly enjoy such high power cars - what with potholes and rough roads. Do you think Aston Martin will generally be a wasted brand because of this reason - apart from a few buyers here and there? The roads are improving especially with respect to highways. Further, in city driving the Astons offer a comfortable and smooth drive in comparison... 

As is common practice with super luxury brands, Aston Martin, the British luxury sports car marquee made its Indian presence felt through their association with Performance Cars, a division of Infinity Cars Pvt. Ltd. The luxury market in India has literally been growing at break neck speed with growth rate being at least 25% p.a. Keeping in mind that the Indian luxury market, estimated to reach $14.7... 

Lead guitarist of The Beatles, George Harrison had bought his Aston Martin DB5 in 1965. The same car fetched approximately $550,000 (Rs 2.86 crores) earlier this week at an auction by UK based auction house Coys. George Harrison's DB5 was manufactured in the year 1964 and was delivered to the legendary guitarist on 1st Jan 1965. Since the time George's DB5 was put up for auction, a kind of excitement... 

The latest Aston Martin racing car, V12 Vantage GT3 has entered its testing phase. All new Aston Martin Vantage GT3 is based on the DB7 V12 Vantage variant which was first unveiled at the 1999 Geneva Motor Show. Both DB7 V12 Vantage and V12 Vantage GT3 are powered by a 6.0L V12 engine, but there is a huge difference in their output capacity. The V12 of DB7 generates a maximum power of 420 bhp and 400... 

Rolls Royce reports 'flat growth' in car sales in the Indian premium segment. Hal Serudin, Rolls Royce Asia-Pacific spokesperson confirmed that a month on month sales comparison for the first half of 2011 reflects similar numbers in the Indian car market. Flat sales hasn't stopped the company from expanding marketing operations in view of that fact that Rolls Royce finds long term potential in the... 

British supercar manufacturer, Aston Martin, which hardly releases upgrades of their products, is reportedly going to upgrade their top of the line DBS and DB9 variants very soon. Aston Martin launched DBS in 2007 and delivery started by 2008. Since then, Aston Martin has not made a single change to the DBS. Aston Martin DBS has already featured in a James Bond movie Casino Royale featuring Daniel...