On the dealership front, the 3 German luxury car manufacturers will collectively account for almost 130 dealerships by year end with 34 showrooms from Audi, BMW‘s current 37 and Mercedes-Benz India’s current 57 outlets.
Friday saw a number of August: Osage County cast and crew at the film’s screening at AFI FEST presented by Audi. The Hollywood, California event saw John Wells, Marilyn Wells, Dermot Mulroney, Julianne Nicholson, Misty Upham, Juliette Lewis, Grant Heslov, George Clooney, Chris Cooper, Tracy Letts, Carrie Coon, and Jacqueline Lyanga in attendance.
For Volvo, there are specific reasons they can’t compete with German cars in India. First, their brand image is not very arresting at the moment. Furthermore, as per business now, they cannot make heavy investments as the German trio of BMW, Mercedes-Benz, and Audi here.
As of September 2013, Audi India has sold 7391 luxury cars. For the same period, January-September 2013, Mercedes-Benz India has sold 6461 units. At the moment, Audi has a lead of 930 vehicles over their closest known competitor at the moment.
For September 2013, Mercedes-Benz India sold 1011 cars as compared to 965 cars sold by Audi India. The slim margin of 46 more cars sold was enough to cement MB India’s position as top luxury automaker for the month. For the month, Audi India reported 4.5% sales decline when compared to September 2012 when the company sold 1011 units.
According to J.D. Power Asia Pacific 2013 India Sales Satisfaction Index Study, BMW is a leading luxury brand in the country when taking into account new vehicle sales satisfaction. BMW topped the charts scoring 881 points.
Blogworks India Auto Social Index has kept a close watch on most researched auto brands in the country. Auto majors used platforms such as Facebook, Twitter, YouTube, blogs and forums besides their own sites to display new product launches or tell the world of various marketing initiatives undertaken.
DIANA Research Project from AUDI, Continental, Infineon Technologies and ZMDI makes car repair efficient
From 2015 onwards, the time that automobiles will need to spend in the repair shop could be significantly decreased. This will be possible thanks to joint research work undertaken by AUDI, Continental, Infineon Technologies and ZMDI.
The Russian DTM race debut saw 45,000 spectators through the weekend. Mike Rockenfeller (Audi Sport Team Phoenix) and Mattias Ekström (Audi Sport Team Abt Sportsline) clinched an one-two Audi victory.