Ford launched the new EcoSport in India today. Priced Rs 1.4 lakhs lower than Renault Duster, EcoSport is expected to be ‘The Game Changer’ for Ford, in India and other emerging markets. But, with the Duster around, (which has now become the best selling Renault car globally), EcoSport has a tough road ahead.
The wait is finally over. Ford EcoSport will launch in India tomorrow, and the live webcast can be seen here. You can witness everything related to the EcoSport, from product and marketing strategy, to price.
Second Generation Ford EcoSport compact crossover was showcased in India last year at the 2012 Delhi Auto Expo. EcoSport is expected to be launched in India by June 2013, while it is now revealed that it will be launched in Indonesia by 2014.
Ford EcoSport is making its way into Nepal by March 2013. Being launched initially as a petrol variant only, the company will be introducing this…