Ford has had to indefinitely halt EcoSport bookings due to an overwhelming response in India. With 30,000 bookings in the first 17 days of launch, Ford India has their hands full in trying to ensure timely deliveries. To ensure customers aren’t put off by a lengthy waiting period, Ford India is at present only accepting bookings for 1.5 liter petrol trims – Ambient, Trend and Titanium.
Despite severe economic constraints in the country and falling auto sales since the past 9 months, Ford India has reported a 6.88% increase in August sales.
Nissan has taken the wraps off the latest model of Terrano where it was seen as a smart and rugged SUV based on the much loved Renault Duster. Prebookings commence from 1st September 2013. Bollywood director Kabir Khan displayed the model simulating three situations which showcase the SUV’s resourcefulness be it in cityscape, campsite or at a luxury resort.
Excess demand and long waiting periods has initiated Ford dealers to stop taking further bookings of the Ford EcoSport SUV.
Volkswagen, Europe’s leading car makers, have on Thursday launched the new variant of its Polo hatchback called the Cross Polo in India. Priced at INR 7.75 lakhs (ex showroom Delhi), the sporty Cross Polo is set to compete against both the Renault Duster and Ford EcoSport and is also expected to boost sluggish sales in India ahead of the forthcoming festive season.
Unveiled this week at Mumbai and set for launch in the India auto market in early October this year. Pre bookings commence on September 1, 2013 with deliveries scheduled for October too.
Ford has introduced the Urban Discovery contest giving participants a chance to not only discover their cities but also a chance to win an EcoSport SUV. This contest has done the rounds in India from 28th February to 22nd June 2013 and has now been introduced in South Africa calling participants to discover the most unusual of spaces in and around their area.
Ford has showcased their new Everest Concept SUV in Sydney, Australia. Though the company is phasing out production in Australia, the automaker will be selling Ford cars here, via exports and will be launching as many as 11 models over next four years.