Having recorded their best sales ever, Ford India isn’t taking time of. Building on their success of 30,000 bookings in 17 days of launch, Ford EcoSport exports to Mexico, Aruba and South Africa have begun. A dedicated car parking yard at Chennai Port has been inaugurated, and this facility will aid in vehicle exports.
Those at the media drive for the Ford EcoSport launch in South Africa are rather excitedly keeping one an all updated through Twitter #EcoSportLaunch. The drive entails driving through the scenic green valleys of KZN enroute to lunch. Getting a real feel of the utility vehicle, the drive has allowed invitees to use the feature laden vehicle to optimum.
It is Ford India’s first dedicated car park yard at Chennai Port Trust which was inaugurated on Thursday by Atulya Misra, Chairman, Chennai Port Trust and Joginder Singh, President and Managing Director, Ford India. This exclusive facility on site will allow Ford India easier access and enable the company to pick up the pace where export operations are concerned.
India is certainly dealing with a size-worthy auto industry depression. What with increasing fuel price, and a devalued rupee, and 8 months of continual falling sales, the situation is bleak. Well, that’s for the majority. For Ford India, it’s one big phenomenal party.
SIAM member companies chose to implement ‘Voluntary Code on Vehicle Recall’ w.e.f. 1st July 2012. This heightened focus on growth with responsibility, and vehicle safety got a new lease of life. It deals with potential issues that don’t meet safety requirements resultant of a manufacturing defect, and calls for remedial actions.
Ford Motor Company has reported a 14% increase in sales during the month of June 2013. Total wholesales and exports during the month totaled 8,771 units boosted due to the compact EcoSport SUV launch. The company sold 7,145 units in domestic markets during the past month as against 6,267 units sold in June 2012.
Mahindra and Mahindra, SUV stalwarts are in for some serious competition with the recent launch of Ford EcoSport. Competitive pricing, long list of features and aggressive sales strategies depict that the EcoSport will see sales to the extent of a very rewarding 5 figure number in the next 3 to 4 months.
The urban SUV launch entry level Ford EcoSport Ambiente 1.5L Ti-VCT (MT/petrol) variant is available at a price of Rs. 559,000 (ex-showroom, New Delhi) and the Ambiente 1.5 TDCi (MT/diesel) at Rs. 669,000. The much awaited EcoSport Titanium 1.0L EcoBoost (MT/petrol) compact SUV is available at a price of Rs. 789,990.
As the Ford EcoSport India launch countdown gets underway, auto enthusiasts are eager to note its features. Those waiting with bated breath for launch of the EcoSport need to hold their horses only a few days more, as the compact SUV has begun rolling off Ford production lines and has made it’s way to dealerships here, with launch scheduled for 26th June.