Ford Motor Company inaugurated the official start of production for the all-new Ford EcoSport urban SUV at its state-of-the-art Ford Thailand Manufacturing (FTM) plant in Rayong, Thailand. Ford EcoSport builds on the company’s successful product-led transformation, adding another segment-leading vehicle to their growing ASEAN market footprint.
Launched in India last year, the new EcoSport was recently spotted testing in the United States. This is surprising because Ford had earlier stated that they were not planning to launch the EcoSport in the US.
Ever since Ford India introduced the EcoSport compact SUV, their sales chart have reported growth, month after month. But, the streak broke in December 2013, when they registered a 10% decline in domestic sales.
Ford India has at the moment stopped EcoSport bookings across dealerships here. The compact SUV first made heads turn in Brazil, and has touched all the right notes in India, where it is made at their Chennai plant.
Honda unveiled the new Urban SUV production model at Tokyo Motor Show today. The vehicle is called Vezel for the Japanese market. To be launched in Europe during 2015, a name befitting the European model will be confirmed on a later date.
Nissan Terrano had maximum positive mentions across all vehicles in the SUV segment in September 2013. Ford EcoSport, with issues relating to timely delivery of pre-booked vehicles, contributed the most to negative mentions in September 2013 in the SUV segment.
American car maker, Ford is experiencing a phase which it had never experienced before in it’s almost 2 decades in India. Ever since the company has launched the EcoSport compact SUV, their sales have only increased. The SUV has been such a success, that even 4 months after it’s launch, the waiting period is at 6-9 months on select models.
Monsoon means different things to different people. While children dance in the rains, mothers fret for their health. Then there are grownups who want to enjoy the rains in their own ways. For the car buffs, it is yet another excuse to hop into their car and travel the rain-drenched city roads.