Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India views the Union Budget as growth oriented, presenting a progressive roadmap to spur investments and infrastructure development.
Last month, Ford India introduced 2014 Ford Fiesta premium sedan with its groundbreaking SYNC with Ford AppLink smart hands-free in-car tech so drivers connected w safely while on road.
Ford India sustained its sales momentum with 11,935 vehicles in domestic wholesales and exports in the month of June, a 36% increase over 8,771 total vehicles sold over the corresponding period last year.
Fiesta is key to Ford India’s vehicle lineup as it gets the attention of driving enthusiasts. 2014 Ford Fiesta sedan is now available at a launch price of Rs 7.69 lakhs for entry-level trim Ambiente diesel, Rs. 8.55 lakh for Trend diesel, and Rs. 9.29 lakh for top end Titanium Diesel. All prices are ex sh Delhi.
Ford India sales in May 2014 has more than doubled over May 2013 with 12,288 vehicles (combined domestic wholesales and exports) sold as against 5,993 units sold in the corresponding month last year. Ford sales in India stood at 6,053 vehicles in May, up 51% over 4,002 vehicles sold in may 2013.
Ford India has re-opened bookings for all urban SUV Ford EcoSport variants. This includes 1.5L Petrol Ti-VCT Manual Transmission Ambiente, Trend, and Titanium. 1.5L Petrol Ti-VCT Automatic Transmission Titanium, 1.0L EcoBoost Petrol Manual Transmission Titanium and Titanium (O). And from the 1.5L Diesel TDCI Manual Transmission range, Ambiente, Trend, Titanium, and Titanium (O).
Ford India reported 83% sales increase in April 2014 selling 13,297 vehicles (domestic wholesales and exports cumulative) as compared to 7,270 units sold in April 2013. Domestic sales account for 6,651 vehicles in April, up 66% from 4,003 vehicles. Exports stand at 6,646 vehicles, against 3,267 units in April 2013.
Looks like Ford Motor Company is seriously considering EcoSport for the United States of America, as one was spotted there just recently. Given EcoSport’s success since its conception and that it would have less rivals in the USA, Ford can launch EcoSport there and grab a chuck of compact crossover market share.