After showing India the all new EcoSport at the 2012 Delhi Auto Expo, Ford has come a long way, or a rather pro-longed way. Their fans have waited with a bated breath, expecting a launch announcement pertaining to the EcoSport in India. That moment is finally here, as Ford has officially confirmed that EcoSport will be launched in June 2013.
The all new Ford EcoSport SUV features industry first feature, called Emergency Assist. This feature was put to test in Goa earlier today, when one of the EcoSport with EcoBoost 1.0L engine rolled over and crashed, as you see in the image here.
Ford EcoSport launch can offset 44% sales decline in India for April 2013. The company’s growth initiate in India is dependent on regular launches. The One Ford approach looks at bringing the best of auto tech to all their markets.
India Ford EcoSport soft launch at Chennai and Jaipur malls this weekend. Apart from going to malls across India, Ford conducted a month long competition online to allow people to win a limited chance of driving the vehicle even before launch via the urban discoveries initiative.
Ford India launched their single largest pre-launch product campaign earlier in March this year. The name of the campaign, as you know is EcoSport Urban Discoveries. Ford revealed earlier today that their campaign has been a success as they received over 8000 entries.
Ford EcoSport Urban Discoveries campaign can get you to drive and even win an EcoSport. All you need to do is enter the contest and submit your entry. But hurry, as the last date for entries has arrived and it is today.
Ford India is going public first with the launch of their new EcoSport SUV. They have decided to unveil the car officially across shopping malls in India, starting 15th March 2013. Media is still far away from getting its hands on official EcoSport launch invite, but customers now have the official invite to public preview of the car.
Ford India launched their all new Figo Celebration Edition earlier today with a starting price of INR 4.15 lakhs for petrol model and INR 6.16 lakhs for diesel. Figo Celebration Edition marks the completion of 3 years of Figo in India.
Ford India EcoSport Urban Discoveries, the new campaign which will give you a chance to win and drive the EcoSport for 3 full weeks. Though there are a 35 EcoSport’s on offer, your chances to drive 1 are less, thanks to our country’s population and the popularity of the EcoSport. Here are some videos that will help you increase your chances.