Ford India sold 11,805 vehicles (domestic wholesales and exports) in March 2014 to report 57% sales growth when compared to 7,499 vehicles sold in March 2013. Domestic sales for the month stand at 6,356 units, up from 5,271 units in March 2013. Ford India exports stood at 5,449 vehicles in March, up from 2,228 units exported in March 2013.
Going further in its endeavor to continuously engage with consumers through social media platforms, Ford India has launched its official Instagram channel.
Car manufacturers Ford Motor Company, India have revealed on Tuesday that a small car is in the making. This is a part of the company plan to bring in a total of 8 new models into India by 2015 which will also include a larger SUV, than EcoSport.
The first stage of Ford India’s safe drinking water program will cater to the needs of 1500 children from the ages of 3 to 6 who will be assured of clean and safe drinking water. The plan is to further expand this operation to encompass all children in a total of 70 villages in the area. The project will allow the company to address the issue of access to safe drinking water and tackle the issue of water borne diseases which are adversely affecting children.
It is extremely noteworthy to see various auto companies taking initiatives to hold events and conduct surveys to draw attention to road safety and educate and instill driving safety techniques in the minds of the general public. Nissan is currently holding the second phase of Nissan Safety Driving Forum and Ford has recently conducted a survey to highlight the driver’s safety driving habits or rather the lack of it besides various driver perceptions toward safety and technology.
At the moment, Ford is celebrating their 100th anniversary of the moving assembly line with new goals for advanced, and flexible manufacturing. By 2017, Ford is in line to increase global flexible manufacturing to produce on average 4 different models at each plant.
Blogworks India Auto Social Index has kept a close watch on most researched auto brands in the country. Auto majors used platforms such as Facebook, Twitter, YouTube, blogs and forums besides their own sites to display new product launches or tell the world of various marketing initiatives undertaken.
Ford India strengthened both their sales as well as marketing team with new appointments. Raj Sarkar has been appointed as the new Vice President – Marketing.