With one in every four two wheelers sold today being a Honda, Honda Motorcycles and Scooter India (HMSI) is the undisputed leader with a 52% market share in the automatic scooter segment. In the motorcycle 125cc segment, HMSI is in a No.1 position with CB Shine a clear leader in segment sales.
Honda’s 1.5 liter iDTEC engine, currently doing duty on both Amaze and City and to be installed on the new Mobilio MPV and Jazz, has proved itself as a fuel efficient, yet powerful diesel engine. However, despite these accolades, it is the strong engine clatter permeating into its interiors that has caused a major issue and which the company is in the process of tackling.
A singing superstar as brand ambassador, a 110cc new bike, 1 in 4 bikes sold in India being its winning quip, and an all new Honda is Honda campaign, who can doubt the presence of HMSI being the only Honda in Indian two-wheeler industry.
Honda Cars India has reported 75% sale growth for June 2014 with 16,316 units sold over 9,297 units sold in June 2013. For Q2 2014 (Q1 FY 2015), HCIL has sold 40,718 units over 29,127 units sold in April – June’13 to report 40% sales growth.
Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) has turned to art to educate folks about road safety and responsible riding. For this Honda two wheelers has associated with Padma Shree awardee sand artist, Sudarsan Pattnaik. His sand sculpture speaks of ‘Safety for Everyone’, and commemorates the inauguration of Honda ‘Traffic Parks’ in Bhubaneswar and Cuttack, Odisha.
Honda Cars India Ltd. (HCIL) has reported monthly domestic sales of 13,362 units in May 2014 over 11342 cars sold in May 2013. This equates to 18% sales growth for the month with much credit going to demand for ll new Honda City and continued sales momentum for Honda Amaze compact sedan.
Honda Cars India Ltd. (HCIL) reports domestic sales of 11,040 units in April 2014 equating to 30% sales growth owing largely to all new Honda City sedan’s success. and strong sales momentum for Honda Amaze. Honda sold 8,488 units in the corresponding month last year.
While an Economic downturn in India caused a number of automakers here to suffer in silence for months because of falling sales, a bleak market, notwithstanding, Honda Cars India continued to sell cars in profitable volumes these past few months.