After a dismal sales year in 2013, automakers have upped the ante in doing what they do best, introduce new cars to strengthen buyer sentiment. August 2014 saw 2 big launches and huge bookings. Zest from Tata Motors reports over 10,000 in the order pipeline for the next 2 months, and Elite i20 from Hyundai has raked in 15,300 bookings in 20 days of launch.
Hyundai Motor India Ltd (HMIL) reports domestic sales of 33,750 units over 28,311 sold in August 2014 equating to 19.2% sales growth. Exports stood at 14,361 units for August 2014 reporting a decline of 40.2% having exported 24,008 units in August 2013.
Hyundai Motors is facing stiff competition from other automakers in India, such as Honda Cars, and Maruti Suzuki. In order to keep their competitive edge, they have plans¬†to enter segments where they do not have a presence as on date. This means, launch of new cars every year.
Hyundai Motors India Limited (HMIL), country’s second largest car manufacturer, is working on a new compact SUV to rival the likes of Ford EcoSport and yet to be launched Maruti XA Alpha. This new SUV should will be launched in 2015 and will fill the gap between i20 and Verna.
Hyundai Motor India Limited (HMIL) is certainly looking towards new milestones with its latest all-new Elite i20 launch. the first comes with half a million Youtube views in 3 days.
Various constraints in labor relations coupled with escalating manufacturing costs at the Hyundai plant in Chennai has caused the company to stop all car exports to Europe.
Guaranteed to impress and designed to tackle some challenging situations, the Hyundai Elite i20 has been successfully launched in India. Mr. Jin Kim, Sr. Director, Asia-Pacific & Middle East, Hyundai addressed the media drawing attention to how the company always brings global products first to India as was seen in the case of the Hyundai Grand i10, Hyundai Xcent and the Elite i20. The launch of Hyundai Elite i20 in India also saw Hyundai‚Äôs brand ambassador, Shahrukh Khan wish Hyundai India every success with this new hatchback.¬†
Hyundai Elite i20 has been launched in India before it makes its European debut at the 2014 Paris Motor Show in October. To be offered in a choice of total of five variants, each for petrol and diesel engine options, the price for new Hyundai i20 in India starts from Rs 4.89 lakhs for petrol and Rs 6.09 lakhs for diesel (ex-Delhi).