Mahindra Group, the $16 billion (Rs 86,143 crores) Indian conglomerate, headquartered in Mumbai, has revealed their new logo for global identity. This new logo is part of their Rs 120 crores brand re-positioning campaign called Rise, which started in 2011.
Targeting the young and spirited, Mahindra ‘Live Young, Live Free’ advertisement campaign beautifully depicts the spirit of freedom and adventure. Speakers should be turned up…
