After a multi-agency pitch, Mercedes-Benz India yesterday announced the appointment of Creativeland Asia, a leading independent communications community as its Agency on Retainer for the brandâ€™s complete digital creative and media mandate.
Reiterating its commitment towards qualitative network expansion and in keeping with the Year of Excellence strategy for 2014, Mercedes-Benz India today appointed Tristar Motors as its sales and service dealer in Bhubaneshwar- the capital city of Odisha. The dealership was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Mr. Ravi Parikh, Director â€“Tristar Motors. The dealership promises to provide the luxury car aficionados of Bhubaneshwar an unparalleled experience in luxury car purchase and overall vehicle ownership.
For January 2014, Mercedes-Benz India car sales increased by 54% in India. The positive sentiment has continued through February with Merc putting up quite a show at Auto Expo. The largest luxury car display at 12th Auto Expo showcased 13 cars on display.
Globally, Mercedes-Benz has started 2014 with strong sales in January with 109,477 vehicles sold worldwide equating to 15.4% growth. China has been a major driver in this direction with an increase of 45% over January 2013.
Mumbai: Mercedes-Benz India in collaboration with the Govt. Engineering College, Barton Hill (GECBH) in Thiruvananthapuram, Kerala today announced the introduction Advanced Diploma in Automotive Mechatronics (ADAM) course for engineering college students. This first-of-its kind initiative in South India is designed specifically to address the growing need for skilled resources in Automotive Technology using the latest state-of-art tools and equipment.
From their plant in India, Mercedes Benz will roll out the 50,000th car today. To celebrate the momentous occasion, Mercedes Benz India will also unveil a very special car, C Class Grand Edition.
Through 2014 Mercedes-Benz India will announce a series of initiatives like the ‘AMG Performance Tour’ to enhance customer brand experience. The automaker’s Auto Expo 2014 presence will be exciting, and will demonstrate Excellence. iSales lets buyers look at the many configurations available in a car. Customers can also check a range of financial options.