New Delhi: Tata Motors’ introduces an exclusive campaign for existing Nano customers, Power of 1+1 programme.
Launched in 2009 as Ratan Tata’s dream project to offer a car for the masses, sales figures have been miles away from expectations. The company has tried many different strategies to revive brand Nano, but sales remain stagnant. Now, it seems Nano might be running out of time.
‘World’s Cheapest Car’, tag which is blamed for making the Tata Nano undesirable in India, has been declared as No.1 in the Hatchback category in Brand Trust report, India Study 2012.
Tata Motors takes Nano, Horizonext and Power of 49 women empowerment initiative to 2013 IIFA awards Macau
Bollywood sees Tata Motors as principal sponsor of the IIFA Awards 2013. The event saw Ankush Arora, Senior VP, Passenger Vehicles Tata Motors, and Bollywood actors and starlets support ‘Power of 49′, a women empowerment initiative. Tata Nano 2013 facelift too was a centre of focus. The new small car will be available at dealerships here from mid July.
Tata Motors seems to be struggling once again with selling expected units of their small car Nano. In order to increase sales figures, Tata Motors…
Having already initiated Tata Nano exports to Nepal and Sri Lanka as Completely Built Units, Tata Motors is looking forward to expansion in important markets…