Automobiles and anything related to it is now customer centric every step of the way with manufacturers going that extra mile to engage with people. It comes as no surprise that Renault and Mobil 1 have presented very similar videos on that front.
June 5th marks the 42nd anniversary of World Environment Day and Renault is taking the opportunity to draw attention to its carbon footprint reduction and global warming prevention efforts.
Having partnered the Cannes Film Festival since 1983, Renault is celebrating Charlie Chaplin’s centenary with Carmen Chaplin’s short film ‘The Innovators’ with music by David Bowie (Space Oddity). Charlie Chaplin’s grand-daughters, Dolores and Carmen were key to the 12-minute film with a futuristic theme. Parts of the film were shot at Technocentre in Guyancourt, and the actors are seen travelling in a Renault Twizy and the Twin’Z concept car.
Fans are keen on the 4th round of the 2014 FIA Formula 1 World Championship at Shanghai, China this weekend. And while you may not know what the 2 Chinese character refer to, you will see it on Romain Grosjean and Pastor Maldonado’s Lotus F1 team cars. Lotus F1 and Renault have used a one-off livery. Renault will be written in its Mandarin form on the team’s V6 hybrid power unit, the Energy F1 2014.
2014 Virgin Money London Marathon yesterday saw Renault as its official car provider. The marathon is a great fundraising opportunity too as runners embark on a 26.2-mile journey through London’s iconic streets and top class world athletes participate each year.
Renault is the exclusive sponsor of the exhibition ‘Grace Kelly, Princess and Style Icon’, which will be held from 5 June until 26 October 2014 in Paleis Het Loo, Apeldoorn, Netherlands.
As official partner of the 39th César film awards ceremony, Renault Espaces will escort stars to the event on February 28, 2014. As part of its partnership with France’s Academy of Cinematic Arts and Techniques, Renault comfortable and spacious fleet vehicles will drive the celebrity guests and stars of French film and television to the Châtelet Theatre red carpet in Paris.
Drive 4B, a new RCI Banque growth plan for 2014-2016 capitalizes on achievements made and finds its base in Renault’s transformation. The strategy is focussed to benefit Renault Alliances and is concerted to infuse Renault’s growth plan “Drive the Change”.