Rafael Treguer has been appointed as Vice President Sales & Marketing, Renault India from September 2014, and is responsible for sales, marketing, after-sales and network development. In the past, he has worked with Renault in varied roles. His last assignment was as GM Dacia Sales and Marketing in Renault Group (2010).
Renault India Pvt Ltd, a fully owned subsidiary of Renault SAS France, has a lineup of 5 models which includes the Fluence sedan, Koleos SUV, Pulse compact car, Duster SUV and Scala sedan in India. With these, they have a market share of 2.6% (Mar 2014). Now, with two new launches in 2015, the company aims to increase market share to 5% in the next two years.
Renault India is amongst the top performing arms of the France headquartered global car maker Renault. But over the last few months, the sales of Renault India have declined. Even their best selling car, Duster is finding it difficult to survive against rising competition.
Renault, largest European automaker in India by sales, which sells five models in India – Fluence sedan, Koleos SUV, Pulse compact car, Duster SUV and Scala sedan is set to enhance their portfolio with three new models in the next 12 months.
Renault India is all set to make their Duster SUV even more tempting very soon. First launched in July 2012, the Duster is finally going to receive the much awaited 4×4 variant, which will be launched in September, just before the Diwali festive season.
Renault Duster 4×4 gets a festive launch in October 2014. The new Duster 4×4 will be launched in only one variant and will come in with an all wheel drive system similar to that used by Nissan on their SUVs. This model is already on sale in International markets badged as a Dacia.
Known for its off-roading facilities and tough stance, Renault Duster SUV has managed to post a decent performance in the SUV segment since launch. Now, a Renault dealer in India has decided to experiment with the Renault Dusterâ€™s exteriors to add to this SUVâ€™s adventurous looks.
Wef September 1, 2014, Renault Group is changing its international structure. Phase 2 of its medium-term strategic â€śRenault Drive the Changeâ€ť plan, Asia-Pacific region is being split in 2 regions.