Indian subsidiary of Czech automakers, Skoda is offering a host of benefits with the Rapid sedan in India. These benefits are announced following the company plan to overhaul their Indian strategies while the company also works on sprucing their after sales service approach.
H1 2014 has been slow for the auto industry, but Skoda India has reported sales decline below the market average. Despite continues sales decline from January-June, Skoda wouldn’t be too disheartened as it focuses on reinventing itself as a premium vehicle brand here, focusing on sustainable profit over sales volume growth.
Indian auto industry sales have by and large been stagnant, with just about enough spark from segment volume boosters like Maruti Suzuki Celerio, Honda City, Ford EcoSport, and Hyundai Grand i10.
Launched back in November 2011, Skoda Rapid is due for a midlife facelift. But sadly, there isn’t going to be any. Instead, Skoda will launch a new Rapid limited edition variant in India.
Skoda India has delivered 1,700 vehicles to customers in March 2014. When compared with 2,300 vehicles sold in March 2013, last month’s sales equate to 26% sales decline. In fact, Skoda has registered a sales decline here even for the first 2 months of 2014. Skoda India sold 1,600 cars in January 2014 as compared to 2,400 cars in January 2013 equating to 32.5% sales decline. In February, Skoda India sold 1,300 vehicles. When compared to 1,800 cars sold in 2013 February, this equates to 28.2% sales decline.
Sales of Skoda Fabia accounts for 202,000 units last year when compared to 240,500 units sold in 2012. While sales were volatile, Fabia remains a popular car in its class. The modern 3rd gen Fabia will wear an overhauled design, fuel efficient engines, and an advanced infotainment system.
Czech car-makers, Skoda Auto, have announced successful implementation of company’s growth strategy despite challenges in the auto industry and difficult market situation all across Europe.
Skoda India sold 1,300 vehicles in February 2014. When compared to 1,800 cars sold in 2013, this equates to 28.2% sales decline.