Honeywell (NYSE: HON) Turbo Technologies partnered with Tata in developing their first petrol turbocharged engine, the Revotron 1.2T, which powers the new 2014 Tata Zest.
After a dismal sales year in 2013, automakers have upped the ante in doing what they do best, introduce new cars to strengthen buyer sentiment. August 2014 saw 2 big launches and huge bookings. Zest from Tata Motors reports over 10,000 in the order pipeline for the next 2 months, and Elite i20 from Hyundai has raked in 15,300 bookings in 20 days of launch.
August 2014 Tata Motors commercial vehicle sales in the domestic market was 25,428 units at 23% sales decline when compared to 33,153 vehicles sold in August 2013. LCV sales were 16,287 units, equating to 35% sales decline compared to Aug ’13.
Tata Motors’ commercial and passenger vehicles sales inclusive of exports in August 2014 stand at 40,883 vehicles. Compared to 49,611 vehicles sold in August 2013, it equates to 18% sales decline. Tata commercial and passenger vehicle sales in India stand at 36,403 units in Aug ’14 equating to 19% decline compared to 44,717 units sold in August 2013.
Tata Motors marks its entry into Algeria with a host of products in the passenger segment. The company has appointed SPA Elsecom for distribution and marketing of passenger vehicles in the country and will introduce the Tata Indica and Vista along with Indigo and Manza in the hatchback and sedan range respectively.
After registering decline in sales for years together, due to non-competitive products, Tata Motors has finally decided to take assistance of their British company, JLR where design and development of new cars and engines is concerned.
Turning to â€˜hub and spoke modelâ€™ for overseas ventures, with India acting as the manufacturing base is being devised by Tata Motors. This new system will allow the company to not only offset downturn in its domestic business, but will also pave the way for the company to become a significant global player.
Tata Motors is set to begin development of two new SUVs with support from Jaguar and Land Rover (JLR). These products could fall in premium SUV segment, in price range of Rs. 16-25 lakhs.