Tata Motors’ Board Member, Raghunath Mashelkar, has stated that Tata Nano is not a failure even though sales have suffered badly. He adds that Nano is a great product, it has 86 patents. But, instead of highlighting this part as it’s marketing USP, the tag of world’s cheapest car was used.
Global NCAP’s child safety rating to Tata Nano highlights different levels of protection vehicles provide to rear seats. In the 64km/h NCAP test, the Tata Nano achieved zero stars rating for its adult occupant protection. The vehicle structure rated as unstable increases risk of life-threatening injuries and makes the car unsuitable for the fitment of airbags.
Yesterday’s Global NCAP UN’s basic crash test results are based on entry-level versions of Suzuki-Maruti Alto 800, Tata Nano, Ford Figo, Hyundai i10 and Volkswagen Polo, and as a result none were fitted with airbags as standard.
Declining sales of their iconic world-renowned car, Nano, has been a worry for Tata Motors. Even after launching Nano facelift and a CNG offering earlier this year, there seems to be no change as far as sales charts are concerned.
The Tata Nano, the rear engined four passenger city car, built by Tata Motors is aimed at the young Indian buyer. It is intelligently built and affordably priced, small, compact and convenient. Buyers have observed that it offers amazing mileage of 27.38 kmpl and pegged the Tata Nano as a must have car.
Mapro Strawberry Festival held annually at Mapro Garden in March/April (during the Easter weekend) is a great platform to use surplus strawberry production, and an opportune moment to showcase what can be the only cars in India wearing a strawberry wrap.
‘World’s Cheapest Car’, tag which is blamed for making the Tata Nano undesirable in India, has been declared as No.1 in the Hatchback category in Brand Trust report, India Study 2012.
It will indeed be a magical event when the Tata Nano Awesomness Live Campaign is hosted at the Phoenix Mall in Whitefield, Bangalore on December 2, 2013 at 5 pm.
Jack Trout noted International Brand Strategist and Pioneer of ‘Positioning Theory’ was in the Capital to participate in a conference organized by the All India Management Association, held on 13th November 2013 at Hotel Le Meridian, New Delhi.