Launched in India in 2009, Tata Nano in its latest Twist variant avatar now enters Bangladesh three years later than planned, due to pricing issues. After receiving tepid response in India, Nano is launched as a low budget car in Bangladesh and expected to capture greater attention here.
Tata Motorsâ€™ Nano, the â€˜worldâ€™s cheapest carâ€™ is about to get a new title. The Nano is being revamped and launched as a â€˜smart city carâ€™ in a bid to shed it poor manâ€™s car image. Tata Group Chairman, Cyrus P Mistry, told shareholders at the 68th Annual General Meeting that the â€˜smart city carâ€™ would target young customers with power steering options, improved interiors and exteriors and better fuel efficiency.
Tata Nano Twist Active spied near Aravenu village in Nilgiris District sports new bumper and body colour. It was accompanied by a Tata Indica Vista with officials overseeing test procedures. Thanks to ardent RushLane reader Sathvik.
Tata Nano Twist Active was caught testing by avid RushLane reader Aravinthkumar while coming down from Ooty hill, near Kothagiri. Upcoming variant of Nano is known to be more functional, test mule suggests it will be sporty as well.
Tata Nano automatic variant sporting F-Tronic Automated Manual Transmission (AMT) similar to the kit seen in Maruti Celerio, is spotted testing with a measuring equipment mounted on rear (driving) wheels and supported on C-pillar.
Tata Group’s Chairman Emeritus Ratan N. Tata said in Kolkata on Wednesday that the steps taken in 2008 with regard to the shifting of Nano plant from Singur, West Bengal to Sanand in Gujarat, affected its marketability.
Gujarat Finance Minister Saurabh Patel said that the state government had given soft loan of INR 419 crores to Tata Motors exclusively for the manufacture of Nano cars at the Sanand plant. However with Nano failing to attract required amount of attention, Tata Motors now seeks to produce other models from the Sanand plant and has sought extension of sops and incentives to new cars as well.
Production of Tata Nano was suspended for about a month at the company plant in Sanand, Gujarat. Tata Motors was carrying out maintenance activities, along with upgrading some equipment so as to accommodate the production of Nano facelift.
Tata Nano is one of the most notable achievements of Indian automotive industry. Introduced back in 2009, the car that was termed worldâ€™s cheapest is not just purchased by first time car owners, but also preferred by multi millionaires as second car for running errands in the city. Tata Nano is quite the chic for city commute as it manoeuvres through creeks and cracks in stop go traffic and can park in spaces which most cars would have to skip.
Tata Motorsâ€™ Board Member, Raghunath Mashelkar, has stated that Tata Nano is not a failure even though sales have suffered badly. He adds that Nano is a great product, it has 86 patents. But, instead of highlighting this part as it’s marketing USP, the tag of world’s cheapest car was used.