Volkswagen is considering to deploy an entry level car brand in India to extend the Group’s spread in Indian car market. Volkswagen is currently offering only premium cars in those segments they fall in, and this does not result in high sales volume. Hence, VW is planning to insert a Chinese subsidiary into the affordable car space.
Hanover, March 10, 2014: The automobile is approaching a new era of digitalisation which will have fundamental impact on the mobility of the future. “The two ground-breaking inventions, the automobile and the computer, are moving closer together. We need to shape the mobility of the future in an even more intelligent, more networked way,” said the Chairman of the Board of Management of Volkswagen Aktiengesellschaft, Prof. Dr. Martin Winterkorn, at the opening ceremony of CeBIT 2014 in Hanover.
The Volkswagen Group is investing more than ever before in eco-friendly vehicles. Last year, Group research and development expenditure rose by 15 percent to the record value of €10.2 billion. “The lion’s share is going to ?green? technologies,” Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, explained before the opening of the Geneva Motor Show. He said that the Group was reinforcing its objective to become the world’s leading automaker, also in ecological terms, by 2018.
The eve before Geneva International Motor Show saw Volkswagen Group’s world premiere of the T-ROC concept car. Progressive design, front section ED headlights and 2 removable roof halves are unique to this concept SUV. Volkswagen’s Tiguan and Touareg SUVs in the future there could be more SUV offerings. This follows the CrossBlue (USA), CrossBlue Coupé (China) and also Taigun (India) concept cars displays.
While 2014 Auto Expo has done its best to infuse a positive sentiment and generate interest in the car market, when it comes to sales, there’s a lot to be attained yet. The start of 2014 certainly gives Volkswagen Group India something to think about.
Through Sochi 2014 Winter Olympics and Paralympics, Volkswagen Group Rus with its new showroom floorspace of about 2,000 sq.m. will double up as an information centre. The showroom houses an interactive screen, a radio broadcasting room, a dancing show area, a visitor area, a press service area, and a reception hall. The showroom outer wall features a huge interactive screen taht will be used for daily broadcasts.
Volkswagen has revealed that their global employee strength today, stands at about 573,000. This is up from 325,000 back in 2007, adding about over 100 employees everyday during the period.
Volkswagen Group has been recognized for their efforts in green house gas reduction in their vehicle fleet besides other corporate environment management processes which go a long way in making the automaker the most sustainable auto company this year.