Volvo S60 and XC60 were launched at the Swedish Embassy in the Capital on 23rd October 2013. Coming in at prices from INR 29,90,000 to INR 46,55,000, the new models will be making their way into company dealerships across the country by November.
In India, Volvo v40 is a success. In fact, the small luxury car i available with a waiting period as of now. About 100 units of v40 have been delivered this year, and another 75 orders are queued in waitlist. By year end, Volvo India plan to sell about 160 units of v40. The Swedish automaker could have sold more v40 hatchbacks if they had more units.
For Volvo, there are specific reasons they can’t compete with German cars in India. First, their brand image is not very arresting at the moment. Furthermore, as per business now, they cannot make heavy investments as the German trio of BMW, Mercedes-Benz, and Audi here.
Swedish luxury car maker, Volvo has launched the all new V40 Cross Country in India for a starting price of Rs 28.5 lakhs. This new Volvo hatchback will take on the likes of recently launched Mercedes Benz A Class and B Class. While it will also compete with luxury SUVs such as BMW X1 and Audi Q3, in the same price segment.
Volvo V40 for the 2014 model year will see an updated engine line up in the European markets. Besides this the company is also adding another AWD version in Cross Country range and all new engine options have reduced CO2 emissions.
Volvo is planning to set up a new local assembly unit in India. This comes following their decision to increase their focus on the Indian luxury car market, which is expected to grow many folds in the next few years.
Volvo India Designed Around Children partners for Baby Beri 2013. All proceeds from this fashion show will be donated to The Blessed Hearts Foundation and both Volvo Auto Cars and Beri are excited about this endeavor for a special cause.
Volvo V40, the all new premium small car from Swedish car manufacturer, Volvo is set to arrive in India this quarter. Volvo V40 has been spotted at a Kochi dealer’s yard.
Volvo, the Swedish car maker who is trying to fight Audi, Mercedes Benz and BMW, has registered a growth rate of 155% for 2012 in India. But with just 811 units, Volvo has a long way to go before they can challenge the the German brands.