Yamaha Motor India plans on doubling its two-wheeler market share by 2017-18. The company aims at 10% market share and will be paying more emphasis to 150cc motorcycles and scooters specially since demand for scooters is increasing faster as compared to motorcycles. Scooters currently occupies a 27% share in the two wheeler segment.
Yamaha Motors makes its debut in the 125cc scooter category with a new scooter codenamed 04X as on date. This 125 cc scooter will add to the current Yamaha lineup of 113cc Ray, RayZ and Alpha models and comes in at a time when demand for scooters is speeding faster than motorcycles in the country.
Yamaha Motor India reports 14.3% domestic sales growth for June 2014 with 40,666 units sold in June 2014 over 35,561 units sold in June 2013 in the domestic market. Yamaha Alpha has provided a major sales fillip.
New Yamaha FZ and FZ-S (refreshed FZ sports series with power from an air-cooled 150cc engine) made its debut this morning with sales in the Indian market beginning in July 2014.
Yamaha Motor India in association with Dream Runners Foundation flags off Dream Runners Half Marathon 2014 (DRHM 2014) at Elliot Beach, Chennai this Sunday.
Yamaha Motor India reported 40% sales growth in the domestic market through May 2014 over May 2013. No doubt, launch of â€˜Alphaâ€™ has provided a great boost alongside Yamaha’s ongoing customer-centric activities and product line up.
Yamaha Motor Company has launched its new R&D Center – Yamaha Motor Research and Development India Pvt. Ltd (YMRI) in Surajpur, UP. This center is slated to be the company’s motorcycle research and development headquarters in India which will go a long way in enhancing Yamahaâ€™s competitive edge in the country.
Yamaha Motors India sold 29,785 two wheelers in January 2013 in domestic markets, as compared to 26,300 units sold in January 2012, posting a 13.2% increase in domestic sales.