Tata aims Bolt and Zest monthly sales to cross 10,000 units
Tata Motors went MIA (Missing In Action) for about four years and finally came up with head turner twins, namely Bolt (hatchback) and Zest (sedan), introduced a day before Delhi Auto Expo earlier this year. Ahead of launch, which is expected in later half of 2014, we have seen spy shots of the twins and they do look good for production.
In preparation, Tata Motors is doing everything in its capacity to make sure that the Bolt and Zest make an impact on the Indian auto industry once launched. To start with, to signify both cars’ charisma and attitude, Tata Motors launched free ringtones one representing each car, made available for listening and downloading on the cars’ exclusive websites.
Further, to strengthen sales operations, Tata Motors is hiring around 3,000 new staffers by July this year. This will take the total number of dealer side representatives to about 6,500 across India. As mentioned by Ankush Arora, Senior Vice-President, Commercial Passenger Vehicle Business Unit, Tata Motors, the company is not looking to expand its dealer network, rather renovating about quarter (120) of its outlets and doubling work force to utilise available facilities to the fullest. Advancements by this exercise will include enhanced customer experience at Tata showrooms that includes video walls and sales personnel equipped with tablets for better marketing and minimising transaction period.
Renovation operations will reportedly get over by first week of May and hiring spree by end of July. Tata Motors has 250 dealers and 550 outlets throughout India. They expect their monthly sales to increase by 10,000 units once both Zest and Bolt are launched. Currently Tata Motors sales monthly average at 13-14,000 units.
All sounds good so far, with Tata Motors improving its overall appeal in the market, from product design to customer interface, lets see how far they come up at the launch of Bolt and Zest.
Via Economic Times