Tata Concorde Motors showroom in Bangalore
Tata Motors’ showroom in Bangalore has been given a new look with a new format and state of the art features. Inaugurated by Ankush Arora, Senior Vice President, Passenger Vehicles – Commercial at Tata Motors along with Mr. Anupam Misra, President of Concorde Motors, the showroom got a makeover with video walls depicting essential car features, Wi-Fi connectivity in lounge area and a Café corner for visitors’ comforts.
This high tech luxury showroom is a part of the Tata Motors HORIZONEXT strategy wherein customer satisfaction is paramount. The company will enhance this customer experience even further as part of their plans includes the opening of 30 more showrooms in Southern India.
Tata Motors launches the brand new-look high-tech showroom in Bangalore
Tata Motors’ new format showroom brings luxury segment type customer experience
The best-in-class showroom offers:
Video walls highlight key car features
Wi-Fi connected, luxurious customer lounge area
Specially trained staff for customer care
Branded accessories and lifestyle merchandising
Tata Motors today opened its new look, stylish, tech-savvy, best-in-class showroom, for superior customer experience in Bangalore. The new showroom offers a contemporary-styled, single-point hub for 3- S (Sales, Service and Spare Parts) facility.
Inaugurating this world-class showroom, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles (commercial), Tata Motors, said, “India’s global and increasingly sophisticated consumer demands deserve a customer experience that offers comfort with technologically-driven features that enhance decision-making. As a part of our committed and rejuvenated customer focus, we are completely revamping the look-and-feel of our dealer network. We are delighted to see an early validation of our strategy – . Tata Motors has moved to seventh position in this year’s JD Power survey on sales experiences with a score of 825 index-points, from twelfth position in 2012. There has been a steady rise in our rating across all seven servicing parameters.”
This new-format showroom spans across 4,000 sq.ft. area with over 7,000 sq.ft. exterior frontage that now features a new identity signage as well. The new showroom comes with a luxurious, contemporary customer lounge area, Wi-Fi connectivity, a café, state-of-the-art video walls, a revamped vibrant display area devoted for a range of accessories and lifestyle merchandise. The dealership will soon introduce a feature where customers can configure their cars real time using tablet PC’s on the video walls.
With complete focus on 3-S facilities like Concorde Motors Bangalore, Tata Motors plans to have over 30 showrooms in Southern India.
Tata Motors is committed to anticipating and fulfilling customer demands and expectations. The company’s HORIZONEXT strategy builds upon this inherent customer-focus. Two key pillars of HORIZONEXT are directly about the customer experience – at the sales point and for after-sales service.
Tata Motors will continue to enhance customer experience ensuring world-class retail brand offering, best vehicle ownership experience. The overall improvement in satisfaction is driven by a higher quality of engagement between salespersons and customers.