Tata Indica becomes cheaper, Safari costlier, Nano price unchanged

Tata Motors has announced their decision to reduce prices of their hatchback and sedan range, which includes Indica and Manza. This increase could go all the way upto INR 50,000. SUV rates have been increased too, due to enhanced excise duty while at the same time they have left Nano rates untouched.

Tata Indica becomes cheaper, Safari costlier, Nano price unchanged

In a bid to tackle falling sales and retrieve market share, Tata Motors has announced price cuts across their range of sedans and hatchbacks. These include Indica and Manza, which will now be available for upto INR 50,000 less. While the company has increased prices of their range of Sports Utility Vehicles following excise duty hike in current Union Budget 2013.

Prices of Tata Motors SUV range, consisting of Sumo, Safari and Aria, will be increased by upto INR 35,000. The budget 2013-14 brought with it a hike in excise duty on SUVs from 27% to 30% and this has resulted in the company increasing prices of their SUV range though the higher excise rates are not applicable to those SUVs registered as taxis.

Hatchbacks such as the Indica and Vista will see price cuts to the tune of INR 29,000 to INR 50,000 so as to make them more attractive and enhance weak market sentiments. Indica range is priced from INR 3.29 lakhs to INR 4.88 lakhs while Tata Manza is available for INR 5.71 lakhs to INR 8.80 lakhs. There is however no change in prices of Nano, which is surprising if you have seen the number of Nano small car’s parked at their plant in Sanand, Gujarat.

Tata Motors’ sales have been seeing a drastic dip in the past few months. February 2013 saw their sales decline by approximately 33%. Their statement for the Feb 2013 sales report read, “Tata Motors February sales at 61,998 nos.”, while the same statement for February 2012 sales report read, “Tata Motors February sales at 92,119 nos.”

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