Tata Indigo launched as taxi for Rs 4.97 lakh: Minus AC and power steering
Ambassador from Hindustan Motors have long ruled the roost as far as the taxi segment in Kolkata is concerned. Tata Motors now aims to get some pie of this huge, growing market by launching a new, stripped down variant of Indigo sedan. Priced at Rs 4.97 lakh, this one comes without AC and power steering.
The new Tata Indigo is painted black and yellow, just like other Ambassador taxi’s in Kolkata. This version is specially made for Kolkata and is Euro IV compliant. The model is slated to appeal to users due to its attractive pricing and higher fuel efficiency which would result in daily saving of INR 350 considering the vehicle makes a 180 km run per day, reveals Virat Khullar, Category Head Sedans Tata Motors, to The Hindu.
Tata Indigo in the taxi black and blue color scheme has already been plying on Kolkata roads since the last 10 years. But this time, Tata Motors is taking it a step further by offering a specially built stripped down variant. They will also be concentrating on servicing by introducing annual maintenance contract and enhanced service downtime. The company has introduced innovative exchange offers, due to which the exchange price would go towards the down payment of a new Tata Indica taxi.
The total number of registered taxi’s (not including the private one’s), has already crossed 35,000. This number is growing at a never before rate. Tata Indigo has proved its performance as both radio taxis and as fleet/tourist in some of the Indian cities already, including Kolkata.