Tata Motors receives an overwhelming response at Google’s Great Online Shopping Festival (GOSF)
New Delhi, December 27, 2013: Tata Motors for the first time participated in Google’s annual online shopping event ‘GOSF’ through direct online booking mode with an overwhelming response. This well-priced sale offer attracted buyers from across the country resulting in over 6,500 potential customers, who visited the Tata Motors Ltd.,GOSF site and the company received over 250 bookings in 4 days.
6,527 visitors on the Tata Motors Ltd GOSF site in 4 days
Huge response from Tier II cities, Bhubaneswar highest
Tata Motors had mapped 130 dealers on the site across 101 number of cities across the country and facilitated direct payments through the secure site and partnered with India Ideas Ltd., or commonly known as Billdesk for payments. The tie-up with GOSF has helped in leveraging the high traffic platform of Google in order to increase the purchase intent during the festive season for customers visiting the website between December 11 to 14, 2013.
The GOSF, which started as a 24 hour affair on December 12, 2012, recorded a greater response this year with 2 million unique visitors.